There are many dating apps out there for you to choose from.
Every day, there seem to be new additions to the market that are cheaper and sometimes even free.
However, eHarmony remains one of the most expensive dating services on the market.
If you are thinking of signing up for eHarmony but you want to make sure it is worth it, we have all the answers you need.
Chances are you will quickly understand why this is a premium service and why it may be one of your best values on the market.
Why Is eHarmony So Expensive? (Top 10 Reasons)
1. Serious Users
The first thing that sets eHarmony apart is that it is for serious people.
This is not a service to help you find a date for a Friday night, but the idea is to find a soul mate.
The people who work for eHarmony and those who sign up for eHarmony are very serious about the potential that this app has to bring people together.
Quite a bit of time and money is invested on the part of both the parent company and the user.
When you sign up for eHarmony, the building of the profile takes quite a bit of work and an investment of your time.
In fact, some people will quickly realize that, unless they are serious about this process, eHarmony is a bad selection for a dating service.
Overall, you will find that when things are created for serious users who care about the results, the products will cost more money.
Products have to cost more so that people understand that this is a commitment as opposed to a free service.
Other dating apps that have free services show that people are not as committed to finding a partner.
Essentially, if you cannot pay a bit of money to find someone you are planning to spend the rest of your life with, you may not be all that serious about the process.
As long as eHarmony sticks with their strategy of being truly about finding soulmates, the pricing is likely going to stay high for years to come.
2. Matching Algorithm
Another reason that eHarmony is so expensive is that they use a complicated matching algorithm.
When you are searching for potential partners through eHarmony, you will not be making all of the decisions for yourself.
The personality profile you fill out when you first sign up for eHarmony takes quite a bit of time.
This machine will ask you questions about your personality, and you fill it out with the most honest answer you possibly can.
Once you have this filled out, it will then go through the eHarmony algorithm to match you with other people who have a compatible personality.
The thing that makes the eHarmony algorithm so complex is that it does not just match you with people who have a similar personality.
In fact, the old adage that opposites attract can very often be true.
eHarmony takes data and studies that they have done, and they determine what aspects of a person’s personality make them compatible with another person.
The data has been figured out after many years of study and information collected from successful matches.
Over time, the matching algorithm has become even more advanced and accurate.
This type of technology is very valuable, and the only company that offers it is eHarmony.
When you look at finding a perfect match for yourself, do you really want to do it on your own, or do you want a service to help you find someone?
People often get very distracted by looks or one aspect of a personality.
Using eHarmony to essentially match you with someone who is proven to have similar thoughts, feelings, and interests is a compelling combination.
This, of course, makes the price of the eHarmony package a bit more expensive.
3. Appearance As A Premium Service
eHarmony has no issues being known as the most expensive online dating app.
The fact that they are expensive makes eHarmony appear as though they are higher in quality.
Most of the time, when a company is priced higher, people assume the product is better.
Not all people will decide to pay for the product, but they will certainly assume that it is a better, higher quality option.
The truth about eHarmony is that it does have the matching algorithm that sets it apart from other companies.
Because of this matching algorithm, they are able to provide a better overall product and match for a person who signs up.
All of the marketing, programming, email campaigns, and everything involved with eHarmony will prove that they are trying to appear as a premium service.
This is nothing that they will try and hide.
One of the great things about a company is, when they choose an identity, they stick with it.
This is something that eHarmony has done with the way that they come across with all of their branding.
Until eHarmony decides to change its position in the market, you can expect to see this stay the same.
4. Marketing Efforts
The world of online dating and matchmaking services is highly competitive.
The fact that you have to spend time weeding out the different options for matchmaking is enough to show you how much money there is to be made with these services.
Therefore, it makes sense for people to understand that part of what you are paying for is the marketing costs of the company.
eHarmony has to compete with Match and other smaller dating service apps and websites.
When people decide they are serious about meeting someone, they are going to make a choice, and eHarmony wants to capture as many of these people as possible.
The quicker they can capture the customer, the better chance they have of keeping them until that customer meets a potential soulmate.
eHarmony spends a lot of time and money on their marketing.
Chances are you have seen both digital and print ads for eHarmony.
Especially if your computer knows you are single, you will see these ads popping up left and right.
These costs for eHarmony to obtain and retain a customer are pretty high.
The cost of marketing continues to go up every year, and the chance of it dropping anytime soon is probably unlikely.
When you think that the six-month or 12-month subscription that you pay for from eHarmony is expensive, chances are you are paying for some of their marketing costs.
For a company to be profitable, the price of its product needs to cover the other costs associated with selling the product.
With marketing costs being so high, eHarmony will stay expensive.
5. Clientele Who Can Afford The Costs
When talking about why things are expensive, one reason that often comes up is that people are willing to pay.
eHarmony has had so many success stories at this point that people are looking at the company as an option that makes sense for them.
You can look at the company and realize that the costs associated with the plan could end up setting you up for your entire life of living with another person.
This is a powerful thing and something that can’t be taken lightly.
Therefore, eHarmony wants to appeal to the clientele who can afford their services.
If you don’t have the money for the dating app, chances are you will have a hard time finding the perfect serious match on eHarmony.
The pricing of the product is also fair enough that you aren’t using an individual matchmaking service.
If you go through a local or specialized service, the pricing can get very high, much higher than eHarmony.
Therefore, eHarmony offers a perfect balance and mix of pricing that is fair but also provides a good value.
The apps that appeal to those with less money are things like Tinder, where the total cost of the app is free.
However, this does not really give you any matchmaking services.
It is more like providing you some information about those who are available to date in your area.
If you are a working professional and serious about finding a life partner, eHarmony is going to give you the tools you need, and the pricing is fair when you consider the overall value.
6. Marriage Seeking
Those that sign up for the eHarmony platform are often seeking marriage.
If you are serious about marriage and family, there can be a timeline associated with this.
People want to get married and have children before they get too old, and this can place a bit of pressure on some.
eHarmony helps to give these people an outlet and a way towards a solution.
Without having this option, people tend to get very nervous about their ability to find a person before they are too old.
The world is a much different place than it once was, and going into a bar or a restaurant to try and find your soulmate can be a complex process.
In addition, once you reach a certain age, it is hard to meet a partner through a friend.
At some point, many of their friends have their own families, and there are not too many single people left to choose from.
Those who are searching on the eHarmony platform are often very serious about marriage.
In order for eHarmony to set up a process that works to help get people married, they need to charge more.
The fact that there is a charge will weed out those who are only interested in casual dating.
In addition, those who are looking to take advantage of the system or people are going to use the free apps, not the more premium service.
It’s hard to understand some of the reasons behind eHarmony being so expensive, but the fact that people on the platform are looking for marriage is one of the major reasons for it.
If you are not serious about looking for a lifelong relationship, there are other dating services that would be better suited to your needs.
7. Premium Features
In addition to the fact that the eHarmony algorithm will help you find the perfect match, there are also premium features involved that can make the user experience better.
You will have access to a messaging and emailing service within the app or website.
This means that you will be able to talk to your potential matches without them getting your complete contact information.
In addition, the features allow you a great place to keep all of your dating messages as opposed to them being stored on your phone.
The premium features don’t stop there as it is also lovely to have the ability to look at who has viewed your profile.
One of the things that you can do is look and see who has looked at you.
This may give you some ideas about who you would like to date and potentially start up a conversation with.
The premium features associated with this service are going to help ensure that you get quite a bit of value from your dating service.
Overall, people liked the platform, find it easy to use, and enjoy the way it goes about the dating process.
You may find that eHarmony is a bit more restricted in what information they give you about a person you would potentially like to date.
They work to make sure that you have enough in common to be a potential match before they simply give all the information out.
This is an excellent thing for those who are serious.
Chances are you will find a match quite quickly if you are going to follow the eHarmony process and take it seriously.
eHarmony offers so much more to its users than just a way to look at pictures of single people in your area.
8. Detailed Personality Profile
Have you ever taken a personality test?
These tests are extensive, and they can actually help you learn quite a bit about yourself.
Most of the time, when you take a true personality test that gives you detailed answers about who you are, there is going to be a cost involved with the process.
These costs are high because of the time it took to build the test and the complicated systems that go into evaluating the test.
Therefore, it makes sense that the personality tests associated with the eHarmony platform are going to make it a more expensive service.
If you find out that eHarmony does not have the type of people you are looking for, you will still leave the service knowing more about yourself.
The personality profile is unique to the eHarmony platform, and therefore, it is more expensive.
For those who have done the eHarmony process, they will tell you that the personality profile takes time and should not be taken lightly.
Try to be as serious as you can about this profile to ensure that it is going to produce the proper matches for you.
9. Detailed Process
With many dating apps, you will sign in and start looking at pictures that will allow you to start talking to people.
This process is quick, and it gets people excited about the service because they could have a date that night.
With eHarmony, things are much different.
There is a very detailed process that you will follow, and it takes more time to get to the point of communicating with your potential matches.
In the beginning, you are going to have to communicate through quizzes and questions, and until the match that you are interested in decides they want to take things further, there won’t be much more communication that happens.
The eHarmony process has been amended through the years.
When it first started, you could go for a week or two having to communicate through eHarmony until you finally get the necessary information to be able to speak with a person freely.
This process helps to increase the anticipation and excitement in the process.
You will find that you end up caring quite a bit more about the match and what they have to say when you aren’t able to communicate with them directly at first.
When you start getting the opportunity to communicate freely, you will notice that there is more to talk about, and you will have a lot of questions for the person.
Overall, eHarmony’s process has proven to be very effective, and because of the studies they have done on this process, you will pay more for the overall service.
The question that people have to ask themselves is whether they want a service that works, or they are simply happy with knowing who is single in the area.
10. People Feel It Is A Safer Platform
Last but certainly not least, people often feel that eHarmony is safer.
This is because the security is relatively high within the platform and the process is typically done by those who are serious about becoming involved in a long-term relationship.
This is not to say that eHarmony comes with no risks.
There are always risks involved with a dating service and people need to take serious precautions when meeting someone new.
However, most people feel as though the eHarmony platform does a better job of weeding out those who may have poor intentions.
eHarmony will never claim to be a fully safe dating service, as this truly does not exist.
When people think that a company takes their safety into consideration, they are going to have no trouble paying a bit more for the services offered.
The safer a person can feel about this process, the better the chance that they will actively use it.
The last thing you want to do is invest in a dating service and then not use it.
Overall, you can be sure that eHarmony is not going to simply put your information out to people unless you want that to happen.
Hopefully, you now feel as though you can understand why eHarmony is so expensive.
There is no question that this one of the more expensive dating apps on the market, but the overall pricing is usually justified.
If you use eHarmony to find yourself a spouse after just a few months, you may have no issue with the price that you pay.
The great thing about eHarmony is the effort they take to ensure you are matched with people you could potentially marry.
If you are frustrated with the amount of time you are spending trying to meet great people, you will be pleasantly surprised with the services that eHarmony offers.
The system is well designed, and there are millions of people who can tell you that it works.