You can have it your way at Burger King, but can you pay your way with Apple Pay?
Burger King is one of the most well-known fast-food chains in the country, and they are known for their burgers and low prices.
Do they sell enough Whoppers to support a POS system that takes Apple Pay at all locations?
Does Burger King Take Apple Pay?
Burger King does not currently take Apple Pay at all locations.
You can place orders at Burger King by going into the store, going through the drive-thru, or placing an order via the Burger King app.
When Burger King first launched its app, it initially offered Apply Pay through the app, but it stopped offering Apple Pay via the app.
The chain has never offered Apple Pay when paying in-store or through the drive-thru.
You also can’t pay at Burger King using cryptocurrency or any other form of mobile wallet payment.
Burger King does accept the following forms of payment:
- PayPal (via the app)
- Venmo (via the app)
- Debit card
- Credit card
- BK gift cards
While you can’t pay with Apple Pay, you can always use your mobile wallet to withdraw cash from the nearest ATM that accepts NFC transactions.
You may also order Burger King through delivery apps that take Apple Pay, such as GrubHub, if available in your area.
Quick Sidenote: While most resources online state that Burger King does not accept Apple Pay, a quick phone call to some of my local Burger Kings informed me that some locations do accept Apple Pay. Call your local Burger King to learn more.
Burger King Gift Cards
If you know someone who absolutely loves Burger King, you can gift them with Burger King gift cards that you know they can use at every Burger King location across the country.
Burger King gift cards can only be used at BK locations in the United States and Guam.
You can buy gift cards at Burger King stores, via the Burger King app, and on Burger King’s website.
Gift cards cannot be exchanged for cash.
If you do want to redeem your gift card for cash, you can sell it through various platforms online for a lower amount than the value of the gift card.
Burger King And PayPal
The main reason that you can’t use Apple Pay at Burger King locations is that the fast-food chain signed an agreement with PayPal in 2014.
Since PayPal and Apple Pay are in direct competition with each other, it was a Sophie’s Choice type of situation for Burger King.
They went with the popular PayPal thanks to how easy it would be to integrate into their current system.
Burger King was clearly unaware of how popular Apple Pay would become.
Restaurants That Accept PayPal Directly
You can’t use PayPal directly, but you can use it in the Burger King app.
- Buffalo Wild Wings
- Chili’s Bar and Grill
- Dunkin Donuts
- Firehouse Subs
- Little Caesar’s
- Jimmy John’s
- Outback Steakhouse
- Panera Bread
To pay using PayPal directly, you will use the PayPal app on your smartphone.
What Is Apple Pay?
Apple Pay is a mobile wallet that stores the payment information from your debit card or credit card in an easily accessible app on your smartphone.
To add a card to your mobile wallet, you will open your mobile wallet and add the desired card details with a picture or manually and complete any verification steps required by your financial institution.
Once added to your mobile wallet, the mobile wallet communicates with compatible POS systems using NFC (near field communication) payment technology.
NFC technology allows for wireless communication between two devices when they come within very close contact with each other.
Once your phone establishes a connection with the credit card terminal, you will complete the payment using the credit card terminal.
In some situations, the process allows you to make a completely contactless payment. It also comes in very handy when you happen to leave your card at home.
Most importantly, since the process doesn’t transfer information directly but rather encrypted information, it keeps all data safe, even in the case of a security breach.
Apple Pay is one of the most popular mobile wallets available and comes ready on all modern Apple smartphones, but multiple other mobile wallets also use NFC technology.
Alternative mobile wallets include:
- Samsung Pay
- Google Pay
- Amazon Pay
POS systems that can accept one POS system can accept them all.
Restaurants That Do Take Apple Pay
If you don’t have your card, you may only have the option of Apple Pay.
- Au Bon Pain
- Dunkin’ Donuts
- El Pollo Loco
- Firehouse Subs
- Jamba Juice
- Jersey Mike’s Subs
- Johnny Rockets
- Panera Bread
- Peet’s Coffee
- White Castle
Burger King Locations
Burger King is headquartered in Florida, and it has locations in all 50 states.
The states with the most BK locations are California (583), Florida (561), and Texas (531), due in large part to the sizes of those three states.
Wyoming (18), Alaska (8), and Vermont (7) have the fewest number of locations of all 50 states.
However, the majority of growth (roughly 60%) appears to be taking place outside of the United States.
In 2018, Burger King opened a large number of stores in the following international locations:
- China: 140
- Russia: 120
- Brazil: 100
- France: 90
- India: 60
If these stores succeed, Burger King may switch its business model to emphasize international sales in the future.
The BK Franchise Business Model
Burger King operates using a franchise model.
Essentially, this means that individuals can open up their own Burger King store and sell Burger King products and take advantage of Burger King marketing.
To open a Burger King franchise, it costs roughly $300,000 with an additional $50,000 going to the parent company, which is relatively inexpensive as far as franchises go.
Once up and running, the parent company receives a 4.5% royalty fee every month, instead of the typical 6% royalty fee.
After these costs, the franchise owner retains all profits.
Burger King Customers
To remain successful, Burger King works hard to understand its customers.
Burger King’s target demographic is males aged 18 to 35 who eat fast-food nine to 16 times a month.
This demographic makes up for 18% of sales and 50% of restaurant visits.
The other customer groups include:
- Group 1: trendy tweens
- Group 2: busy, blue-collar workers
- Group 3: lower and middle-class families
- Group 4: busy, young adults
- Group 5: fast-food aficionados
Most of the demographics involve younger people who will most likely want the option to pay with their mobile wallets.
Burger King Stock
At this time, it’s suggested to sell Burger King stock.
Right now, the stock is valued at $141.55, and the trend seems to be going down over the years.
However, Burger King still managed to generate $1.6 billion in revenue last year.
While a 10% decrease, the franchise is still profitable.
With that being said, many people still believe in the King and his Whopper.
In an effort to retain the believers it still has, Burger King has taken drastic measures to attract more guests and become more profitable.
To run a successful BK franchise, it’s important to select a good location, hire great employees, and run a clean, efficient restaurant.
The Future Of Burger King
Surprisingly, Burger King won the dubious title of “most hated fast-food chain” in 2020 based on a survey of 180,000 tweets.
McDonald’s took the place as the second most hated fast-food chain, and we’re sure that’s a role they’re happy to give up to the King.
Burger King needed to take some serious steps to obtain greater favor with consumers.
1. New Food Items
The most popular items at Burger King are the Whopper, French fries, Whopper Jr., and chicken nuggets.
To keep customers happy, it came up with a new premium chicken sandwich and focused on expanding its value options.
However, Burger King has a history of coming out with flops.
Just some of the failed Burger King menu items include:
- Meatloaf sandwich
- Halloween Whopper
While many of these items taught the franchise valuable lessons, the fast-food chain will hopefully take these lessons with it as it releases new menu items.
2. Store Upgrades
BK plans to upgrade its physical stores to make them more modern and appealing to contemporary consumers.
A program launched in 2018 called the “Burger King of Tomorrow” with goals to integrate double drive-thrus and self-serve kiosks inside the restaurants.
The main idea is to reduce wait times in-store to keep customers happy.
3. The Burger King App
Burger King has developed an app that not only makes the consumer experience more convenient but also incorporates savings.
Download the Burger King app on your Apple or Android device to take advantage of the benefits.
Some of the great benefits you will receive when you use the Burger King app include:
- $0 delivery fee with orders of $5+ Sunday through Thursday
- Free sandwich (Whopper or Original Chicken sandwich) on your first digital order of $3+
- Royal perks for free food and upsizes
You can use the app to place orders in advance for pickup, or you can place delivery orders (where applicable).
When you order on the app, you automatically receive the rewards for your orders as opposed to ordering at the register.
Keep in mind that when you place an order through the Burger King app, the order is final.
Double-check your order before you finalize it.
In order to attract customers, corporations need to create effective marketing campaigns that appeal to their audiences.
Burger King has had some very successful and unsuccessful marking campaigns in the past.
Today, many of the campaigns focus on new promotions and products as well as cost-effective menu options for people on a budget.
Burger King Vs. McDonald’s
McDonald’s is Burger King’s largest competition, but the clown seems to beat out the king in most areas.
Both restaurants sell affordable breakfast and lunch, but McDonald’s offers a wider variety of coffee options, allowing it to be more competitive in breakfast and even give Starbucks and Dunkin Donuts a run for their money.
McDonald’s also has amazing marketing campaigns that have turned it into a household name thanks to the iconic arches, red and yellow color scheme, and the Ronald McDonald clown character.
While a matter of taste, many places think Burger King offers the better burger, but most people prefer McDonald’s French fries.
One area where Burger King wins is that numerous countries don’t have a McDonald’s but do have a Burger King.
Some of the countries where you can get a Whopper but not a Big Mac include:
There are still numerous countries that don’t have a McDonald’s or a Burger King, such as North Korea and Iran, but Burger King does have a presence on military bases, allowing the chain to infiltrate these unique markets.
McDonald’s isn’t the only competition for Burger King.
See the fast-food restaurants that generate the most sales in the United States:
- McDonald’s: $37 billion
- Starbucks: $13 billion
- Subway: $10.8 billion
- Burger King: $10 billion
- Taco Bell: $9.8 billion
- Wendy’s: $9.3 billion
- Dunkin Donuts: $9.2 billion
- Chick-fil-A: $9 billion
- Domino’s: $5.9 billion
- Pizza Hut: $5.5 billion
With all of this competition, and most of them upgrading systems to accept Apple Pay, Burger King will undoubtedly catch up soon enough.
Burger King is a favorite fast-food option for many people looking for a quick meal or craving a Whopper.
While it doesn’t accept Apple Pay at all locations, there are numerous ways to pay, and you can even pay with Apple Pay in many updated locations.
Burger King remains profitable even if it hasn’t necessarily managed to generate the same number of sales as some of its competitors.
Still, updated POS systems and new menu options keep BK executives positive about the future of the company.
Fun Facts About Burger King
Here are some fun facts about Burger King for you to enjoy while you wait for your order!
- Burger King opened in 1954 and released the Whopper in 1957.
- Burger King started by serving hot dogs.
- Burger King is the second most popular fast-food chain after McDonald’s.
- Burger King serves 11,000,000 people internationally every day.
- Burger King offers a “Suicide Burger” with four meat patties, four slices of cheese, bacon, and a decadent sauce. The burger contains over 800 calories.
- Burger King is owned by the 3G Capital company that also owns Heinz and Budweiser.
- Burger King in Australia is known as Hungry Jack since another company in the country owns the rights to the name “Burger King”.