Stephen Curry turned the Golden State Warriors into a global brand.
The point guard has become a living legend, and he’s given the team the kind of exposure that only a superstar could give them.
Notably, multiple brands have tried to sign Curry to endorsement deals.
However, despite having big offers from the most popular brands sitting on his table, he chose to go with Under Armour.
Now, they’ve even given him his very own brand, and he signed De’Aaron Fox to it.
The star duo arrived in China for their brand tour and created some major noise as soon as they arrived.
.@StephenCurry30 and @swipathefox have touched down in China for the 2024 Curry Brand Tour ?? pic.twitter.com/hxYIrfy3VJ
— Under Armour Basketball (@UAbasketball) September 11, 2024
NBA basketball is huge in China.
Like in most places, it all started with Michael Jordan, but it’s grown to become its very own monster ever since.
Yao Ming’s presence in the NBA made the league a massive phenomenon there, and players like Kobe Bryant, Tracy McGrady, and James Harden have been greeted like Gods every single time they’ve been there.
Stephen Curry isn’t the exception to that trend.
The Warriors will look to stay afloat with a different supporting cast, and that will be Curry’s toughest career challenge yet.
But even if he doesn’t manage to win another title, he can rest assured that he will still go down as one of the greatest players to ever lace them up.
NEXT: Bob Myers Gets Honest About Why He Left Warriors
