The NBA Summer League isn’t always appointment television, even for the most diehard basketball fan.
Everyone knows that Summer League games don’t always provide a lot of excitement or thrill.
Some games actually just look like pick-up games at your local YMCA.
However, there is some greatness to be found in the Summer League, it’s just sometimes hard to find.
This year, there were more people paying attention and looking for the greatness.
And they found a lot of it.
NBA 2K23 Summer League 2022 delivers record engagement ⬇️ pic.twitter.com/IOxRSEYSxA
— NBA Communications (@NBAPR) July 19, 2022
The NBA said the Summer League was a huge hit this year.
Their social media platforms created a record 633 million video views, which is up 58% from last year.
Meanwhile, the average daily attendance of 11,697 was the second-highest in Summer League history.
Viewership saw a huge increase, with a 34% increase from 2021 across all platforms.
And more merch was sold too: sales were up 10% from last year.
All in all, the Summer League grew leaps and bounds this year leading some to wonder what’s behind the surge in interest.
Summer League Fun
The people running the NBA should pat themselves on the back for the success of this year’s Summer League.
That’s because the league put a lot of effort into raising awareness about the SL.
They advertised it heavily and really pitched it well to fans as a chance for people to see up-and-coming talent attempting to enter the NBA.
They also populated many games with some of the biggest stars in the league, having them sit courtside so fans could see superstars during nearly every game.
All in all, it was a runaway triumph this year and that only means next year could be even bigger.