NBC was able to command a price of around $6.5 million for every 30-second ad spot during Super Bowl LVI.
That’s about a million dollars higher than what CBS charged in Super Bowl LV.
It’s worth the advertisers’ money considering the massive audience the game reached.
The clash between the Los Angeles Rams and the Cincinnati Bengals averaged 112.3 million viewers across all platforms, making it the highest-watched program in five years.
Out of that number, 101 million tuned in to NBC and its Spanish broadcast on Telemundo, while 11.2 million witnessed the game on NBC’s streaming service Peacock.
The Super Bowl Halftime Show alone drew 103.4 million viewers.
But aside from television, the Super Bowl re-established that the NFL is king on social media.
🚨All-Time Records for NFL Social During Super Bowl LVI Week🚨
*Over 1.8 billion impressions across the week
*Fans spent over 214 million minutes w/ NFL Social content
*78 million engagements
*618 million video views
*Positive social sentiment up +8% vs. Super Bowl LV pic.twitter.com/1wPFyIdrAw
— NFL Media (@NFLMedia) February 17, 2022
That tweet from NFL media reveals that Super Bowl LVI week achieved all-time records for NFL Social.
Fans consumed over 214 million minutes of NFL Social content and garnered 1.8 billion impressions.
The league’s social media content also acquired 78 million engagements and 618 million views.
The positive social sentiment is also up by eight percent compared to Super Bowl LV.
The Storylines Made The Records Possible
Casual and devoted football fans couldn’t get enough of NFL Social’s content because of the compelling narratives for the players and teams involved in Super Bowl LVI.
After all, everybody loves a great story because it stirs up people’s emotions.
Likewise, Matthew Stafford finally had a chance to play in the big game after spending most of his career with the Detroit Lions.
There’s also the angle of Cincinnati head coach Zac Taylor being a former deputy of Rams head coach Sean McVay.
Those storylines and the fantastic game itself contributed to the NFL’s success during that week.