The Dallas Cowboys are known as “Americas Team” for a reason.
That is because of their nationwide popularity.
When it comes to the Cowboys you either love them or hate them.
That fuels a lot of their popularity because they are always on TV.
Each year Dallas has the maximum number of prime-time games allowed.
While also being flexed into that spot whenever possible by the league.
Sportico recently released its most valuable sports franchises in North America.
The Cowboys were once again at the top of the list.
The most valuable sports franchises in North America:
1. Dallas Cowboys
2. Golden State Warriors
3. New York Yankees
4. New York Knicks
5. Los Angeles Lakers pic.twitter.com/HkFy8fJyYh
— Boardroom (@boardroom) January 8, 2023
Jerry Jones bought the Cowboys back in 1989 for $150 million.
He now has a franchise that is worth $7.64 billion.
It is hard to fathom that much money, but the Cowboys have been the most valuable franchise for a while now.
Even though having the most valuable franchise is cool, Jones would trade all of that for another Super Bowl.
The Cowboys last won a Super Bowl in 1996, since then they have not made an NFC Championship game.
But, as we get set for the playoffs, the Cowboys have another shot to end the drought.
Despite playing poorly in Week 18, the Cowboys have been one of the best teams in the league this year.
When they are playing their best, they can beat any team in the NFL.
But, they can not consistently put their A-game on the field.
So it will be interesting to see what Cowboys team shows up in the wild-card round.
Dallas travels to the Tampa Bay Buccaneers, in the most highly anticipated game of the weekend.
The NFL made sure to put this one on Monday Night because it will be a ratings monster.
The most popular team vs the most popular player, Cowboys vs. Tom Brady, this is going to be good.