There are more promising and exciting teams in the NBA than at any time before in the history of the league.
It’s hard to remember an era when the NBA had as many superstars spread throughout the association.
Both the West and East are stacked and there are All-Stars on a wide number of teams.
That means that certain teams are more popular than ever.
— Front Office Sports (@FOS) October 19, 2022
However, based on one interesting metric, a certain team rises above the rest.
The hat company Lids released an American map showing the top-selling NBA gear during the 2022 offseason.
States like California wear a lot of Lakers clothing, which isn’t surprising.
It’s also not surprising that the Pistons rule Michigan or that Washington still rocks SuperSonics gear.
But did you expect to see so much Chicago Bulls clothing?
According to Lids, the Bulls are all over the map and are the most popular team from Texas to Montana, Florida, and beyond.
This is striking until you remember a very obvious fact about the team.
Bulls On Parade
You would think that Florida would be repping the Miami Heat or that Texas would be rocking Mavericks or Spurs shirts and hats.
But the Bulls are the top team in those states.
You have to remember who is the most celebrated basketball player of all time: Michael Jordan.
And Jordan, of course, played for the Bulls for the vast majority of his career.
There are plenty of people who buy NBA gear not as current fans but as those with a passing interest in the league.
Those are definitely the type of people who would buy Bulls clothing.