The relationship between Irving and Nike was likely going to end naturally anyway but the recent controversy around the Nets star only ensured that the shoe company was done with him.
But just because Nike is washing its hands of Irving doesn’t mean they aren’t looking to create new relationships with other NBA stars.
Memphis Grizzlies All-NBA star Ja Morant is in line to receive a new signature shoe at Nike in the near future, industry sources tell @TheAthletic @Stadium. The parties have been working on this for several months. https://t.co/RzKf9JEIf1
— Shams Charania (@ShamsCharania) December 5, 2022
It sounds like they are lining up something special with one of the most exciting stars in the league.
Shams Charania is reporting that Ja Morant of the Memphis Grizzlies is “in line to receive a new signature shoe at Nike in the near future.”
According to Charania, “the parties have been working on this for several months.”
Creating a signature shoe for sure a massive, popular company proves that Morant is definitely one of the biggest stars in the NBA.
More From Morant
Nike only wants to be associated with the biggest and best athletes in the world.
Therefore, it makes perfect sense that they’d be fostering a collaboration with Morant.
The Grizzlies guard is something special with a current season average of 21.9 points, 4.6 rebounds, and 7.2 assists.
Over the last few years, the Grizzlies have grown into a powerhouse in the West and Morant has been a major part of their resurgence.
Because of his hard work, he has earned an All-Star appearance and recently was named the 2021-22 Most Improved Player Award.
No one is really sure what Morant’s Nike product will look like but we can bet that it will be very successful, just like him.