If you haven’t yet seen the video, please check out the below.
In October, PointsBet launched "Lightning Bets" — a new NFL live betting feature.
Today, a fake video of Drew Brees — a PointsBet ambassador — getting "struck by lightning" is going viral.pic.twitter.com/z8inFejtO6
— Front Office Sports (@FOS) December 2, 2022
Many people across the league had something to say about this boisterous video, each with a unique reaction.
One commentator took more of a humorous approach to this situation.
“I’m good.” -Drew Brees pic.twitter.com/ZybrVwm3p0
— McNeil (@Reflog_18) December 2, 2022
While this was initially an advertisement for PointsBet, there have been a few companies that have jumped on the bandwagon.
These other companies have seized this opportunity for a marketing play themselves.
Let’s take TickPick for example.
The video of Drew Brees getting hit by lightning is about as believable as the price you see on StubHub before fees.
— TickPick (@TickPick) December 2, 2022
TickPick used the Brees advertisement to showcase their “zero fees” experience, as they are one of the only companies to not charge any fees when booking an order with them.
Another one of our favorite submissions is below, making light of the fact that Michael Thomas has only played in 10 games in the last three seasons.
Drew Brees got struck by lightning and is fine. Meanwhile Michael Thomas is on life support because of a stubbed toe.
— Matt Fernandez (@FattMernandez) December 2, 2022
With all of the joking, bringing players like Michael Thomas through the mud, and even using this ad to boost different companies, the overwhelming response to this advertisement has been met with anger and frustration.
Although Brees and the PointsBet team may have initially thought that this was a good idea for a commercial, they may want to take a second look.
If that Drew Brees video is fake, @PointsBetUSA should be cancelled because that’s gross and not even funny.
— Corey Clark (@CoreyClarkRadio) December 2, 2022
Many sentiments on Twitter look like the above.
PointsBet is under immense scrutiny at the moment, and chances are, they will have to answer for this.
For now, they seem to be in full support of the original video.
Time to let you in on a little fun we've had with @drewbrees guys. He's alive and well and "buzzing" for a weekend of free bets. Keep your eyes on our channels all weekend for bet drops for US vs. Netherlands, College Football and NFL. pic.twitter.com/vhnLm5S0Cw
— PointsBet Sportsbook (@PointsBetUSA) December 2, 2022
Stay tuned for more updates on the situation.