The next few years could be a huge turning point for the future of how we watch the NBA on TV.
For the last couple of decades, we have all enjoyed games through a few specific venues: mostly ESPN, ABC, TNT, and NBA TV.
But that might not always be the case.
In the next two years, the league will decide if it wants to renew its contracts with Disney (who own ABC and ESPN) and Warner Bros. Discovery (who own TNT and TBS) or if it’ll want to venture out and sign with new networks.
Apple and Google seem to be the favorites for the NBA's new media rights deal — which could command $75 billion.
Streaming is the trendy option, but @MMcCarthyREV warns not to count out the traditional cable networks. pic.twitter.com/m567VgOjYS
— Front Office Sports (@FOS) February 16, 2023
Earlier this week, we heard that NBC is going to make a strong push to get basketball back on its channel.
And now Front Office Sports reporter Michael McCarthy is stating that multiple networks could be frontrunners to make a deal with the NBA.
McCarthy said that both NBC and FOX could be serious candidates for a future with the league.
But it’s important to note that he also feels that Apple or Google could be the favorites to acquire a partnership with the Association.
The fact is that the NBA will likely be persuaded to sign with a company that can provide viewers with multiple options, both on traditional TV and streaming platforms.
In fact, the importance of streaming might be the main reason they could break ties with ABC, ESPN, and TNT.
Over the last few years, streaming has had a massively influential impact on all sports and television.
Millions of people are cutting the cord and only enjoying games via streaming services.
So the NBA is going to sign with the company that gives them the best option to reach those people.
That might be FOX, NBC, ABC, Google, Apple, or even Amazon.
There is no doubt the NBA will be weighing all its options carefully.
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