Kyrie Irving of the Dallas Mavericks has been very busy lately.
Not only did he sign a new contract with his team, but he also inked a massive deal with Chinese shoe company ANTA.
Just the other day, Irving showcased his new shoe line’s logo, via Allinlivee on Instagram and Ballislife on Twitter.
Speaking to the press, Irving showed the shoe prototype and the logo, which has a lot going on below the surface.
KYRIE’s new logo with ANTA 🤞🏾
📷 Allinlivee/IG pic.twitter.com/dGXilGhCro
— Ballislife.com (@Ballislife) September 22, 2023
When you look at the logo, it appears to be a couple of Ks, one reversed and one facing forward.
But the two Ks not only symbolize Irving’s name but also a lot more.
According to ANTA, the four peaks at the top of the logo stand for “speed, focus, agility, and strength.”
The two outer edges at the base of the Ks stand for “mother and father” and the middle of the logo stands for “family roots.”
Anyone who knows Irving isn’t a bit surprised that he packed so much into a tiny logo.
Fans won’t be able to get their hands on these new shoes until next year but it’s never too soon to begin hyping them up.
Not only is Irving releasing his shoes through ANTA, but he is also involved with the company beyond that.
He has signed on to be their Chief Creative Officer, which means he will create more products and possibly bring other NBA stars into the fold.
Irving will juggle those new responsibilities with his role on the Mavericks.
He just signed a new three-year, $126 million contract this summer to help lead that team back into postseason greatness.
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