The San Francisco 49ers have one of the best offensive forces in the game.
Now, he’s trying to do the same off the field.
According to ESPN insider Adam Schefter, running back Christian McCaffrey has a major partnership after leaving Nike.
He launched “While On Earth,” a new performance footwear and sports apparel brand.
Christian McCaffrey announced today that he has launched a new performance footwear and apparel brand, While On Earth.https://t.co/o9teAqAwVj pic.twitter.com/pjTKKx1KLK
— Adam Schefter (@AdamSchefter) August 25, 2025
McCaffrey has found plenty of success as an athlete, and he’s now looking to double down on that as a business owner.
Two years ago, he ran away with NFL Offensive Player of the Year, leading the league with 2,023 yards from scrimmage, rushing for 1,459 yards and hauling in 564 receiving yards.
He also tied for the league lead in total touchdowns (21).
Unfortunately, he wasn’t able to keep up that pace last season.
Multiple injuries limited him to four games, and it wasn’t a coincidence to see the Niners’ offense crumble.
San Francisco, which also lost wide receiver Brandon Aiyuk to a season-ending injury, crawled to a last-place finish in the NFC West, one season after making the Super Bowl.
They’re no longer the team to beat in the NFC, but they should be a strong contender if McCaffrey is back to full strength.
They also recently traded for running back Brian Robinson Jr. to ensure they have a solid insurance policy and someone who can take some pressure off McCaffrey’s shoulders.
The game is always better when the best players are on the field, and hopefully, McCaffrey will stay healthy this season.
NEXT: Analyst Puts Brock Purdy On Notice Ahead Of Season
