The name Taylor Swift has widely spread across the globe.
Her influence and popularity cannot be challenged, but the reasoning behind this popularity may occasionally be questioned.
As with other influential stars, her popularity seems to have spread into so many different facets that what originally gained her fame has been forgotten or buried in blog posts and magazines.
One phrase the star is known for in her various GRAMMY appearances is, “I’m intimidated by the fear of being average”.
Let’s find out more about what Swift has done to stand out in the crowd and what has made her the popular music icon she is today.
Why Is Taylor Swift So Popular?
Taylor Swift is so popular because she is someone who has won so many awards for outstanding music and entertainment performances.
Swift continues to produce albums that are widely popular among youth, teens, and young adults.
There are many bands and well-known artists that seem to go through a musical drought, a period of years without a release or a successful album.
However, Swift has seemed to avoid this drought and has continued to produce hit albums regularly since 2006.
She also keeps her social media following on their toes by showcasing her unique, spectacular life and the regular photo shoots with her cat “children.”
Swift is also known for her generous support of causes that she feels passionate about, including schools, libraries, and non-profit organizations.
Music That Fits A Wide Variety Of Music Genres
Taylor Swift very well may be one of the most well-known musicians of the 2000s.
Her popularity began within the country music genre.
However, since then she has shifted into pop, rock, indie alternative, and even folk music.
This shift into a wider array of music has given her the ability to reach a broader population.
Her music has the power of eliciting powerful emotions in her listeners and fan base, who are called “Swifties.”
This ability to play on the emotions of her fans is another key to her consistent popularity.
Popular songs like “22” and “Shake It Off”, which make the listener happy and confident, contrast greatly with her other work like “All Too Well” and “Speak Now.”
Swift’s melancholy songs are known to make even the happiest person experience feelings of sadness and loneliness, at least for the duration of the song.
Due to the wide variety of music she produces, her audience anxiously awaits each new album so that they can learn what emotional journey her music will take them on.
She Is Inspired By Her Own Life Experiences
While her songs are very relatable to fans, they are also uniquely specific to her own life.
With each hit album and single, she transports her listeners and gives them a glimpse into what it is like to be Taylor Swift.
It is clear in many of her songs that she is talking about herself and her own experiences.
However, she also displays bravery and courage within her music as some songs even appear to be mocking herself and showing that she doesn’t take herself too seriously.
An example is “Blank Space”, a song that references a girl who burns through men quickly and is unable to fully commit to a relationship.
This song came in response to the media commenting on her continuous string of well-known boyfriends.
Her Lyrics Respond To Haters
Swift has a unique way of responding to haters, by writing a song about them.
Several of her popular songs like “Look What You Made Me Do,” “You Need To Calm Down,” and “Blank Space” were written in response to negative media she had been receiving.
Rather than crying about her haters, or trying to please them, she has created many hit singles instead, letting it be known that she will no longer be the “people pleaser” many thought her to be.
During the MTV Video Music Awards in 2009, Swift was in the midst of her acceptance speech when artist Kanye West interrupted her to point out that Beyonce should have won best music video instead.
This began a well-known feud between the two.
She has a no-nonsense attitude which became apparent in her return to the VMA’s in 2015, where she used Kanye’s words against him in a more positive way.
As she presented Kanye with the Michael Jackson Video Vanguard Award, she mentioned she had always been a fan of his and mentioned how he had also had the best career of all time.
These similar words were what West used after interrupting her MTV appearance in 2009.
Taylor’s response about dealing with haters on CBS Sunday Good Morning quickly went viral when she said, “When they stop coming for me, I will stop singing to them.”
This attitude towards turning hate or criticism into award-winning songs is something that draws her fans towards her.
She’s Taking Back Her Music
Taylor is bringing back her original albums and giving her fans a major throwback experience in the process.
This is in response to Big Machine, her original producer, selling her first six albums in 2019.
Since then, she has released 5 of her 6 original albums and is spinning them in a new and improved way.
She is reimagining her music in ways that she never got a chance to produce originally and racking up millions of listeners and media attention in the process.
She Supports A Variety Of Causes
The star has strong beliefs and isn’t afraid to let them be known.
She actively participates in causes, like gender inclusivity, racial equality, pro-choice, and gun control.
While she supports several causes monetarily, she also supports her beliefs through her lyrics.
For example, in “You Need To Calm Down,” she encourages listeners to have a more open mind.
She points out that shaming someone for their feelings (like being gay) will not make them any less so.
She supports causes like Rape, Abuse, and Incest National Network (RAINN), Joyful Heart Foundation, and the African Parks Foundation of America (APFA).
RAINN publicly thanked Swift in 2018 for donating during Sexual Assualt Awareness and Prevention Month
The Joyful Heart Foundation assists survivors of sexual assault.
Swift’s support of Joyful Heart became public in 2017 after her own negative experience with a DJ who touched her without consent.
The resulting trial was very public and reported on by many media sites.
Popular comedian and television host, James Corden, retweeted Swift’s statement that she would be donating to “multiple organizations that help sexual assault victims and defend themselves” after her win.
She has a passion for animals and donated to the African Parks Foundation of America after the release of her hit song “Wildest Dreams” in the album 1989.
She has a big heart and compassion toward survivors of natural disasters.
In 2008 she donated money to the Red Cross after the state of Iowa experienced a massive flood.
Swift’s Music Is Award Winning
Swift has been nominated for over 500 awards throughout the span of her career, and she has won at least 200 of them.
Her 2008 album Fearless was her first number one album, and since then she has only increased in popularity.
A. GRAMMY Awards
She has won three GRAMMY Album of the Year awards for Fearless, 1989, and Folklore.
The artist has again been nominated for this award in the 64th Annual GRAMMY Awards for the album Evermore.
In the 63rd Annual GRAMMY Awards alone, she was nominated for: Song of the Year (Cardigan), Best Pop Duo/Group Performance (Exile), Best Song Written For Visual Media (Beautiful Ghosts), Best Pop Solo Performance (Cardigan), and Best Pop Vocal Album (Folklore).
She has also received several GRAMMY nominations for Best Pop Vocal Album, and Song of the Year.
The star has been nominated for a variety of awards almost every year since 2007 when she was first nominated for Best New Artist at the 50th Annual ceremony.
B. The VMA Awards
At the 2022 VMA Awards, Swift’s “All Too Well (Taylor’s Version)” won a VMA for Video of the Year, Best Longform Video, and Best Direction.
She has won Video of the Year a total of three times, for “Bad Blood,” “You Need to Calm Down,” and “All Too Well.”
She is the first artist to win it this many times.
It’s important and inspiring to note that some of these awards have not been won by many female artists.
Swift has gotten the honor alongside legends like Madonna and Beyonce.
She has made impressive moves in the industry and has been noted as one of the most awarded female artists in the history of the American Music Awards where she has won 34 awards so far.
Other awards that she has received include:
Her Relationships Have Been Public And Controversial
To some fans, Swift’s relationships with many famous bachelors have made her even more awe-inspiring.
However, she has also received much criticism for her apparent tendency to jump between men.
It is understandable why some may think she only uses these relationships to capitalize and increase her fortune and list of hit singles.
Although it is notable that she does not use names in her music except for “Dear John” which fans believe is written about her relationship with John Mayer.
In 2021, she told Seth Meyer on Late Night With Seth Meyers that she hasn’t thought about what her exes have experienced as a result of the release of her music.
In response to this, Meyer responded “That’s the biggest burn. I think there’s nothing they’d rather hear less.”
She has had several relationships with well-known singers and actors including, but not limited to: Joe Jonas, Lucas Till, Taylor Lautner, John Mayer, Jake Gyllenhaal, Conor Kennedy, Harry Styles, and Calvin Harris.
Most recently, Joe Alwyn, a British actor has been reported by Economic Times to be engaged to Swift.
There is yet to be any official news confirming or denying it, and Alwyn told WSJ Magazine in April 2022 that he wouldn’t admit to being engaged even if they were.
In a way, her relationships are used as another marketing tool to increase her fanbase.
Likely, the privacy and secrecy Swift works hard to keep surrounding her ongoing relationships only draw interested fans closer, as they wait for her to slip them a hint or secret of her personal life and future musical inspiration.
Not only is Swift known for her music and dramatic relationships, but she is also well known for her expansive list of real estate investments.
She owns a variety of mansions and property, ranging from $3 million to $25 million in purchase price.
Fans and other influencers alike yearn to see the lavish amenities within her homes, including in-ground pool and spas, expansive gardens, tennis courts, great rooms, and private beach entrances.
She is known for keeping these spaces private from the public while throwing lavish parties and gatherings only for her close-knit group of friends and family.
Trulia, a subsidiary of Zillow, featured Swift’s real estate portfolio on their website.
In fact, Swift was their first ever feature within their Celebrity Real Estate Portfolios.
Swift Has Been Dabbling In Directing Her Own Work
The star’s first experience as a director was with the music video for “The Man,” released in February 2020.
The YouTube music video quickly reached over 71 million views and 1.8 million likes.
Swift directed, produced, and also starred in the music video, making her a triple threat to the public’s eye.
She also directed “All Too Well: The Short Film” which was released in November 2021 and has reached over 76 million views and 4 million likes on the YouTube channel.
Swift directed and produced the video herself, acting alongside Sadie Sink and Dylan O’Brien in the film.
Her first experience documenting a larger film was with her own documentary Miss Americana, which was released on Netflix in 2020.
Officially the film was directed by Lana Wilson.
However, she told Rolling Stone that Swift had a heavy hand in directing and producing the documentary.
The film came as a result of Swift finally finding her voice and the ability to step up for herself.
Much of the documentary showcases widely known events, as she has written countless songs about these experiences.
Rolling Stone calls the film a “probing look at what it’s like to be a woman.”
The documentary showcased her experiences with backlash from singer Kanye West, rebuilding her brand with the album Reputation, and even her introduction into the political world.
The crew of the documentary was made up almost entirely of women, showing Swift’s and Wilson’s strong feelings of women empowerment.
Swift’s Movie Appearances
Even if you’re not a fan of Swift’s music, and you don’t consider yourself a regular listener, there is still a chance you’ve seen her act in one of these popular movies.
- 2019 Cats – Swift played the role of Bombalurina.
- 2018 Reputation Stadium Tour – Available on Netflix
- 2014 The Giver – Swift played the role of Rosemary, the daughter of ‘The Giver’. The Giver featured several very popular stars like Meryl Streep, Jeff Bridges, and Katie Holmes.
- 2021 The Lorax – Her first experience in voice acting, where she played the character Audrey alongside Zac Efron’s character Theodore.
- 2010 Valentine’s Day – Swift was featured in this romance film alongside Taylor Lautner.
- 2009 Hannah Montana: The Movie – Swift made a brief appearance singing ‘Crazier’ on stage during a hoedown.
She’s also made several short-term TV appearances on shows like CSI: Crime Scene Investigation, Saturday Night Live, and New Girl.
A. Brand Endorsements And Partnerships
Swift has many endorsement deals and established partnerships with a variety of well-known brands including Keds, Diet Coke, CoverGirl, Capital One, Apple, Target, and Starbucks.
In 2021, Swift briefly had her own “Taylor’s Latte” released at Starbucks in time with their popular holiday drinks and famous Red Cups.
The partnership was hinted at on Starbucks’ Twitter before its release.
Watch it all begin again…with a Grande Caramel Nonfat Latte (Taylor’s Version).🧣 pic.twitter.com/Ww1g9tMs26
— Starbucks Coffee (@Starbucks) November 12, 2021
B. Swift’s Merchandise Line
Music, acting, directing, and brand partnerships weren’t enough for the star.
She’s also broken into the fashion world.
Swift has released her own merchandise line, exclusively in China, and only available on JD.com.
She also has her own line within the United States.
The official Taylor Swift merchandise website has a Swift-inspired collection including bracelets, backpacks, clothing, and limited edition vinyls.