Anytime Fitness is a gym that focuses on holistic health as well as physical health.
They have coaches to help you achieve peak fitness as well as ensure you’re supporting the rest of your health, too.
Like other gyms, Anytime Fitness requires a membership to use its facilities and equipment.
Those who are looking to join might find their prices to be on the expensive side.
Why Is Anytime Fitness So Expensive? (10 Reasons)
The average price of a membership at Anytime Fitness is $41.
The fact that different owners control each gym and the various expenses that each gym has both factor into the pricing of its memberships.
Let’s look at more reasons in detail.
1. Independently Owned
One of the reasons why Anytime Fitness is expensive is because each one has a different owner.
While Anytime Fitness is a national chain of gyms, it’s more of a franchise.
It prefers that independent owners run each gym.
The owner can establish certain policies and prices for their specific gym.
Anytime Fitness likely has a few overarching rules that owners need to comply with.
For example, they might have a limit on how much owners can charge.
The corporation wants to stay competitive with other gyms.
That said, gym owners are able to set their own prices.
You may find that the price of one Anytime Fitness gym is more expensive than another.
Some gyms may have higher prices because they offer more amenities.
Others may have higher operating costs that they need to cover with higher prices.
If the gyms weren’t owned by independent owners, then they’d likely all have the same price no matter their location.
The company would want cohesion so that its members knew what to expect.
Since different people own each gym, they’re able to set pricing depending on their gym’s needs.
2. Family Memberships
Another reason Anytime Fitness is expensive is that it offers family memberships.
At most gyms, you can get a family or joint membership.
The membership allows others who are in your family to use your card to get access to the gym.
It’s a way to save money since not everyone needs their own card.
That said, family memberships cost more than independent memberships.
You’re basically paying for a few more cards.
The advantage of a family membership is that if you have a large family, then you end up saving money.
There are always going to be more people than cards.
However, if you have a small family, then it may not be worth the extra expense.
You might end up saving more money if everyone gets their own card.
Not every gym offers family memberships.
They know that some people might take advantage of the extra cards.
Regardless of this, Anytime Fitness does offer family memberships.
Since they’re taking a bit of a risk, they put higher prices on their joint memberships.
Anytime Fitness is expensive because of its family memberships.
3. Private Training
One of the main reasons why Anytime Fitness is expensive is because it offers private training.
Not every gym chain has coaches.
Some have gym employees who can make suggestions or oversee someone’s workout.
Yet, they’re not always trained in physical fitness and able to give actual advice.
That’s where Anytime Fitness is different.
They have personal trainers who spend one-on-one time with you.
They can give you tips, ensure you’re working out correctly, and also recommend certain diets or practices at home to make your workouts more effective.
This type of one-on-one treatment isn’t always available at other gyms.
People who want that extra attention and service will need to pay extra for it.
Having private coaches makes Anytime Fitness a bit more expensive because it means they need to hire trained employees.
They can’t hire just anyone.
The employees either need to have experience or they need to have some sort of degree in fitness.
Since some of them have a degree, they’ll receive higher pay.
The labor costs are higher, so the gym needs to earn more money to pay its employees.
Although the higher prices at Anytime Fitness might put some people off, having a personal trainer can help you get the most from your workout.
They’re able to figure out what kind of workouts you should be doing to get the type of body and reach the fitness levels you want.
If you work out on your own, then you may not be sure if what you’re doing is going to help you achieve your goals.
Anytime Fitness is expensive because it provides a service to its members that not every gym provides.
4. Showers And Lockers
Anytime Fitness is expensive because it has showers and lockers.
Having showers and lockers adds to the cost of running the business in a few ways.
The major way is that it reduces the floor plan of the gym.
Showers and lockers take up a lot of room.
The gym needs enough room to ensure customers can always rely on having a locker or shower when they need it.
Since those things take up space, it means less room for equipment.
People come to Anytime Fitness primarily to work out on the equipment.
If there isn’t enough to serve everyone, then the customer might think that the gym is too crowded.
They’ll go to another gym where they don’t have to wait in line to use the equipment.
As a result, Anytime Fitness faces the risk of losing out on money.
Another reason showers and lockers make Anytime Fitness expensive is because showers cost money to use.
The gym needs to have extensive plumbing to run each shower.
They also need a powerful water heater to ensure each customer can enjoy their shower.
That means high water and electricity costs.
The more showers that a gym has, the higher the costs.
To cover those costs, Anytime Fitness needs to have expensive membership fees.
That’s why you’ll find that some Anytime Fitness gyms are a bit cheaper than others.
If they don’t have showers or lockers, then they don’t have operating costs that are as high as others with those amenities.
They’re able to have lower membership fees as a result.
Since Anytime Fitness gyms want to outmatch the competition, however, most of them do have showers and lockers.
5. Tanning And Hydromassage Beds
Anytime Fitness is expensive because it has tanning beds and hydromassage beds in some of its gyms.
Depending on the gym that you go to, you may find a private area where you can get a tan or recover from your workout with a massage.
These are premium features that Anytime Fitness allows all of its members to use.
At other gyms, you sometimes need to pay a more expensive membership tier to access the massage beds or saunas.
That isn’t the case at Anytime Fitness.
As long as the specific Anytime Fitness gym has the beds available, members can use them.
This makes the membership fees at Anytime Fitness more expensive for a few reasons.
The first is the expense that these services add to the gym.
Tanning beds use a lot of power.
Tanning lights are substitutes for the sun, and some are much stronger since the idea is to get a tan quickly.
That sort of power draw can get quite expensive, especially if the gym has more than one bed.
Hydromassage beds are also expensive.
They use water to press, vibrate, and massage against a person’s body.
The idea is to massage your tired and sore muscles after working out.
It can help you recover faster so you’re able to get back into the gym the next day.
Hydromassage beds are expensive because they also require a decent amount of power to operate.
The other aspect that makes them expensive is the fact that they’re a premium amenity.
People are going to be willing to pay a higher membership fee if it means they can access the tanning bed or hydromassage bed whenever they want.
It’s a luxury and comes with a luxury fee added to the price tag.
6. No Contracts
Anytime Fitness is also expensive because it doesn’t require contracts.
Many gyms require you to be a member for a certain number of months.
That might mean being a member for three months, six months, or even a year.
During that time, you have to pay the gym your membership fee.
If you choose to break your contract, then you usually have to pay even more money to do so.
Gyms use contracts as a way to encourage people to stick with them.
Without a contract, there’s a higher risk of gym users working out once and then never returning.
The gym doesn’t get the money that it needs.
Anytime Fitness faces this sort of risk because it doesn’t use contracts.
Its members are able to cancel their membership with the gym at any time.
Some gyms do have a cancellation fee, so it’s always worth reading the fine print before signing up for a membership.
Not having contracts is a reason Anytime Fitness is expensive because they need extra compensation for the risk they are taking on.
Customers are more likely to bail on their contract if they must pay more to use the gym.
Not having clients sign a contract for a set period can be risky for businesses.
To mitigate that risk, Anytime Fitness has higher prices.
7. Free Trials
Another reason Anytime Fitness is expensive is that it offers free trials.
You can often get a 7-day free trial where you don’t pay a thing for your membership.
The trial gets you inside of the gym so you can see what it’s like.
You’re able to see what gym equipment they have, what their trainers are like, and what the general atmosphere of the gym is.
While this is great for those curious about joining the gym, it does add some risk for Anytime Fitness.
For one, the gym makes no money while a person is doing a trial membership.
They rely on people to pay their membership fees to earn money.
Since the individual has a free trial, they’re basically adding to Anytime Fitness’s expenses without helping the business cover them.
The best way that Anytime Fitness can help reduce the risk that offering free trials gives is to have high prices.
If a person decides not to use go through with membership after the trial, then they don’t lose too much money.
They can rely on the high membership fees from the members that they do have to get them through it.
Anytime Fitness is expensive because it offers free trials.
8. Open 24/7
One of the perks of working out at Anytime Fitness is that it’s open 24/7.
No matter what time of day it is, you can always find the doors open.
This makes it a great gym for people who have odd schedules.
It’s also ideal for people who travel a lot for work.
If you fly into a city and have a few hours before you need to meet with people, then you can visit the local Anytime Fitness gym to get a workout in.
That kind of availability makes running the gym a bit more expensive.
As soon as the sun sets, the gym needs to have all its lights on to keep its users safe.
They use more electricity because they need to keep the gym at the right temperature and fully lit up all day and all night.
Other gyms that close in the evening are able to save some money because they’re not using as much electricity.
This also becomes a problem when the gym isn’t pulling in guests at night.
They might have lights on, machines on, or the air conditioning on even if no one is there.
That’s a waste of resources.
To ensure they’re able to cover those expenses, Anytime Fitness has high prices.
9. Different Workout Equipment
One of the main draws of any gym is the type of equipment that it has.
The problem with gym equipment is that it doesn’t come cheap.
Some pieces of equipment are even subscription-based.
A gym has to spend a lot of money on getting the best equipment possible for its clients.
Otherwise, people will choose to go elsewhere.
Since they have to spend a good amount of money to provide for their clients, they need to make that money back.
They do that by charging high prices.
10. Members Can Use Any Anytime Fitness Gym With A Membership
A final reason Anytime Fitness is expensive is that you’re able to access any gym you want with your membership.
Anytime Fitness makes going to the gym convenient.
Even if you’re not in your usual area, you can still use the local gym.
You just need your card.
This makes Anytime Fitness expensive because they don’t charge anything for those who opt to use a different gym.
There isn’t a fee.
Instead, it’s built into your membership price.
Some gyms might charge you a convenience fee for using a gym other than your local one.
Anytime Fitness skips that and just includes it in the high membership price instead.
Conclusion
Anytime Fitness is a gym that offers premium equipment, services, and training.
Because of the expenses that it takes on to stand apart from its competitors, its prices are higher than other gyms.
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