There’s no doubt that BMW is one of the most expensive cars in the world.
The BMW group targets the auto industry and is popular for its high-end car lines like Rolls Royce and Mini.
BMW’s unique design, production quality, and edgy design elements are reflected in their outstanding vehicles that command high desirability.
As a top-German auto manufacturer, BMW uses high-quality materials, technology, and production methods.
Below are the top 10 reasons why BMW is so expensive.
Why Are BMWs So Expensive? (Top 10 Reasons)
1. Luxury Brand
BMW is a luxury brand.
The cost of BMW is not only attributed to its unique design, safety, and sleekness.
The ideal reason luxury brands are costly is their exclusivity.
The exclusivity of BMW is not about limited production but the attention to detail that goes into every vehicle produced by BMW.
A variety of features make driving a BMW a special experience.
Such features include luxurious leather seats and a multi-function steering wheel.
This attention to detail makes owning a BMW so satisfying.
It’s part of what makes them so expensive.
BMW vehicles are made in limited numbers, making them a limited commodity.
It is a luxury car brand and does not focus on mass production to maximize profit.
Instead, BMW focuses on enhancing the luxury features of its cars by employing the best experts in the automotive field.
This allows them to create a superior product that is unmatched in terms of quality and design.
Luxury brands are made with high-quality materials and parts.
The company uses certified parts when making new models.
Customers are assured of their safety and reliability.
The high cost of production makes BMW expensive, too.
BMW’s reputation for quality and craftsmanship sets it apart from other car makers.
This enables them to charge more for their vehicles, as people pay more for a car that lasts longer and performs better.
BMW owners buy more expensive parts and accessories to maintain their cars, which helps keep the company profitable.
2. Safety Features
BMWs have safety features that ensure your safety when involved in an accident.
BMW’s mission is to be the best worldwide at making safe cars.
The brand’s safety features include the following.
Resembling a life jacket while driving.
The airbag protects the driver and passengers from severe injuries during an accident.
BMW developed airbags in the 1970s when it introduced side airbags that protect occupants in case of a collision.
The company has innovated its airbag technology, expanding the number of available airbag models and adding features like automatic seat belt tensioners and knee bolsters.
B. Traction Control Systems
The system helps to prevent skidding on slippery surfaces and road conditions.
A computer monitors the amount of wheelspin occurring and then applies brake pressure to each wheel to help regain traction and maintain control.
C. Antilock Braking Systems (ABS)
The ABS is a standard feature in all BMWs.
It helps keep the vehicle under control when braking on slippery roads or in emergencies by preventing wheels from locking and skidding.
The ABS releases pressure momentarily when the driver applies the brakes, allowing for better vehicle control and reducing the risk of an accident.
D. Electronic Brake-Force Distribution (EBD)
This BMW system automatically distributes braking force to the front and rear axles depending on the load on each wheel.
This means you brake harder and more accurately.
This provides a good grip on the road when driving on slippery surfaces or in adverse weather conditions.
E. Hill Descent Control (HDC)
BMW’s Hill Descent Control (HDC) system is designed to help you control your vehicle when going down a hill.
It uses the ABS to apply the brakes and reduce speed in a controlled manner.
This ensures you maintain control of your car without braking too hard and risking a loss of traction on slippery or hilly terrain.
3. Built To Last
The German automaker is known for its high-quality and well-engineered vehicles.
They’re built to last longer than other cars on the market.
BMW’s slogan is “The Ultimate Driving Machine.”
BMW vehicles have a life expectancy of up to five times longer than competitors’ models.
Independent third parties have shown that BMW is durable and worth the cost of acquisition.
BMW offers a warranty that provides reliable protection for your investment.
With proper maintenance, BMWs are built to last 200,000 to 250,000 miles.
They’re among the long-lasting luxury cars worldwide due to their high-quality engines.
BMW parts are made from high-quality materials, assembled with precision and care, thus its durability.
The cost of purchasing the materials and parts to build a BMW is high.
This makes it an expensive brand.
BMW is worth every coin since it takes you years to visit a mechanic.
BMW’s engines are built from the best components and have low-friction surfaces to run efficiently for extended periods.
These engines use less fuel than other luxury car brands, making them fairly priced in the long run.
BMW comes with an assurance of being able to last longer than most other vehicles.
The average life expectancy of a new car is about just over 150,000 miles.
A BMW is built to last much longer than that, with some models lasting more than 200,000 miles with regular maintenance and care.
BMW vehicles are well assembled and require less maintenance.
Learning the tricks of using your car the right way makes it serve you for a long time without breakdown issues.
BMWs are great cars.
They’re fast, stylish, and reliable.
BMW is a brand that believes in quality.
Its parts are only sold by the BMW Company or authorized dealers.
This prevents the duplication of BMW parts by unauthorized persons or companies.
Although the BMW parts are expensive, they are worth the price since the vehicle rarely gets damaged.
If it does, once repaired, it takes time to get faulty.
BMW enthusiasts are not bothered by the cost of BMW parts, since they know the value of genuine parts.
With a BMW, you rarely go to the garage for repairs.
You deal with genuine products and dealers.
The BMW parts market is dominated by a few companies that are authorized and licensed to sell BMW parts.
This is to ensure that BMW parts remain original and assure the clients that they are dealing with the experts who know how to handle a BMW with the care it deserves.
You don’t want your BMW to be handled by an inexperienced mechanic who doesn’t know anything about BMW.
For this reason, always visit authorized dealers for your BMW parts.
BMWs are expensive, but the value of owning a BMW is worth the price paid.
Think about a prestige car.
Would you mind paying a higher price to have it?
That is what BMW offers.
BMWs are prestigious cars.
They have a reputation for being high-quality and reliable.
The car has unique features that allow it to be a prestigious brand.
It has created a class for itself that makes it sell at a higher price.
Customers who value BMW do not complain about the price.
BMW is expensive due to factors contributing to its status as a premier/prestige brand.
This is an automaker that places a high value on design.
Their cars are known for being sleek with a modern design, which contributes to their price.
The brand is known for its reliability.
Its cars are built to last, so you will get years of service.
BMW is associated with luxury and comfort.
The seats in these vehicles are designed to be comfortable for long drives or short trips.
Even the most basic models have features like air conditioning and Bluetooth connectivity.
This makes them an entertainment funnel as well as a means of transportation.
If you want a car to match your class and prestigious lifestyle, buy a BMW.
BMW has been producing high-quality luxury vehicles since 1916.
Its reputation for producing high-quality products has made people prefer it over other luxury brands.
BMWs are expensive because they have the potential to allow customizing the vehicle to provide your desired experience.
The average price of a new BMW is around $50,000.
This price is higher than many other luxury cars on the market today.
BMW enthusiasts feel that the efforts put into building the car are worth the price, which is why people still choose BMW over other luxury brands.
High-performance cars are designed for speed and agility.
They’re built to withstand intense conditions.
BMWs are made from more expensive materials like carbon fiber or aluminum, making them lighter than other vehicles.
They often come with high maintenance costs since they’re built to last.
The vehicle contains state-of-the-art technology.
BMW Connected Drive is a suite of services, apps, and tools built to make your driving easier and more fun.
Most of this software enhances the performance of the vehicle.
Incorporating this software into the brand requires highly paid experts.
The high production cost is transferred to the customers, increasing the vehicle cost.
The BMW Remote Services app allows you to contact the service department from your phone or computer.
Get directions and even schedule an appointment for later in the day.
This App accesses your vehicle’s information (like tire pressure).
BMW Connected App lets you check the various information about your car: fuel economy, how much CO2 it emits, and how many miles per gallon it gets.
It has “geolocation services,” which use GPS technology to help locate your vehicle if it gets stolen.
The BMW Apps feature allows users access to up-to-date news stories and music streaming services through their vehicle’s stereo system.
You download them to your smartphone via an app store such as Google Play Store or Apple App Store before connecting with Bluetooth technology inside the car.
Not all phones work with these functions.
They only work with new model phones authorized by manufacturers like Samsung or Apple.
8. Comfort & Convenience
BMWs are known for comfort and convenience.
They offer unique features, including the following:
- Rear seat entertainment, which allows your passengers to enjoy their favorite shows and movies while you travel
- Wireless charging for your mobile devices, so you don’t have to worry about finding an outlet.
- The heads-up display (HUD) projects information onto the windshield to keep your eyes on the road.
BMW is expensive because it’s a unique car.
If you want to own a unique car, BMW is a great choice for you.
This brand is not mass-produced since most vehicles are booked with customized designs.
This makes this car unique with extraordinary features.
It also makes it pricey.
To BMW enthusiasts, the cost is nothing compared to BMW’s additional features.
BMWs are made in Germany and Austria, which means they have a long history of quality craftsmanship.
The company’s motto is “The Ultimate Driving Machine.”
The manufacturer ensures its products meet the customers’ expectations in the mission statement.
BMW is famous for its high-performance engines and sleek design.
One of the most popular BMW models is the M3.
It has a three-liter V8 engine that can go from 0 to 60 in four seconds.
Here is what makes BMW unique.
- The steering wheel. It is positioned slightly to the right because that’s where the driver’s hands fall naturally. It’s an ergonomic touch that makes driving accessible and more comfortable.
- The BMW kidney-shaped grille. This is an iconic design feature that separates BMW cars from other vehicles on the road. The kidney grille looks like a single metal piece but consists of about 1,000 parts. Each one is made by hand and then delicately assembled into place.
- The key fob. There’s no handle outside the car, so the fob is the only way to open the door.
- The trunk lids. It doesn’t open when you hit a button or turn a key in the ignition. You have to push it down physically.
- To turn off your headlights, you must press two buttons simultaneously on either side of the steering wheel while simultaneously turning off your car with your key fob (or whatever else turns off your car).
BMW has worked to put its name at the top of the world automobile market for decades.
The brand has won the hearts of many car enthusiasts worldwide.
It’s now one of the most recognizable car brands in the world.
What makes this brand so popular is the consistency, quality, and durability of the vehicles it produces.
The company has been making cars for more than 100 years.
It is known for its luxury vehicles that are both reliable and long-lasting.
BMW is known for its sporty models, high-performance engines, and impressive handling abilities.
The popularity of BMW supersedes the price tag.
People prefer popular brands since they get reviews of their performance easily.
BMW has been producing quality vehicles for over a decade.
Every new model is better than the previous one.
Luxury car enthusiasts prefer popular brands and would not mind paying an extra coin.
BMW has become a favorite among people because of its unique design, performance, and fuel efficiency.
It’s one of the top brands in the world due to its popularity in different countries and regions.
Is BMW An Expensive Luxury Brand?
BMW’s luxury cars are more expensive than other luxury brands.
The price of a new BMW i4 model is around $55,400.
This high price represents the design and quality of materials used in manufacturing these cars.
What Are The Expenses Of A BMW?
The main reason for making these cars expensive is their quality and performance.
Most BMW owners worldwide have chosen this brand because of its reputation for quality products that provide impressive results even after years of use.
BMW has a large number of expenses that are associated with owning a car.
Some of these expenses include the following:
1. Fuel Cost
When you purchase a new car or truck, it’s important to consider how much it will cost to fill up the tank when you go out on your daily commute or weekend road trip with friends.
The fuel economy ratings for each model are based on highway miles per gallon (MPG) ratings and city miles per gallon (MPG).
2. BMW Maintenance
Maintenance costs vary by vehicle model and age.
It tends to be higher than average for luxury vehicles like the BMW line.
You’ll pay higher for an oil change and other routine maintenance tasks such as replacing air filters and fluids.
Brakes on your car will cost thousands of dollars to repair or replace, especially if it’s out of warranty.
You should budget for these and other regular maintenance costs when calculating your total ownership costs over time.
Car insurance is expensive no matter what kind of car you drive.
BMWs are more expensive to insure than other vehicles in the same class.
The cheaper BMW model costs you at least $2,587 and up to a maximum of $6,550 for the expensive model like the i8.
These costs vary widely depending on where you live and which insurer you choose.
Suppose your vehicle has been stolen or wrecked.
It is worth paying extra for comprehensive coverage instead of liability coverage alone.
Comprehensive coverage includes theft protection and medical bills from accidents caused by uninsured and underinsured drivers.
4. Financing Expenses
Financing expenses are the costs of borrowing money to purchase a vehicle, including interest and any fees associated with the loan.
These expenses include your monthly payment, which means that even if you pay off the entire loan amount once, you’ll still be paying for financing expenses until the end of your contract.
This adds to the cost of owning a BMW.
When you buy a BMW, you have to factor in financing expenses.
The dealer offers you a loan if you’re buying a new car.
However, if you’re getting a used car, you’ll have to go through a third-party lender like a bank or credit union.
When you borrow money from a lender, they charge interest on the amount of money they lend to you.
If your lender charges 4% interest per year on your loan, it means that every year they take 4% of whatever sum they loaned you to pay for their costs and make some profit.