People wear makeup for different reasons.
They may want to look younger.
Some have facial irregularities that they wish to correct.
Others simply enjoy trying new looks.
We have put together a guide that will explain the most widely-utilized makeup products, and that will explain how to use them.
30 Types Of Makeup (And How They Are Used)
1. Face Primer
A primer is used to make makeup applications last longer and to give the skin a smoother look.
It should contain the same base ingredient as your foundation.
For instance, if a water-based foundation is used, then the primer should also be water-based.
The same is true for silicone or oil-based primers.
The product should be dabbed on from the center of the face outward to the hairline in all of the areas where the foundation will be applied.
A thin layer should be used wherever foundation will be applied.
2. Color Correcting Concealer
A color-correcting concealer can be used to even out the skin tones beneath the eyes and hide dark circles.
Color-correcting concealers are those that include colors that balance areas such as dark circles under the eyes by using the opposite colors found on the color wheel.
To apply, cleanse the skin by using specially formulated cleaners for the specific skin type to wash away any impurities, followed by a moisturizer and foundation that closely matches the natural skin tone of the face.
Once the foundation has been blended using a brush or sponge beauty blender, apply concealer to areas of the face that are in need of coverage.
Blend carefully to assure that the product is distributed evenly.
3. Face Concealer
A face concealer is a specialized concealer that is used to hide blemishes, highlight specific areas of the skin, and to even out skin tones.
It should be spot-applied to blemishes and used one layer at a time on other areas of the face that need correction.
It should be applied to the desired areas of the face and blended out with a dampened beauty blender over a water-based formula, or a dry beauty blender sponge or brush.
For best results, the concealer should be gently blended until it achieves a sheer, natural look.
4. Under Eye Concealer
When purchasing an under-eye concealer, one should choose a tone that is one shade lighter than the foundation.
Since under-eye circles tend to have a lot of purple or blue shades, an under-eye concealer that is a peach color works well.
It should be applied over primer and moisturizer.
To apply, place the concealer on the inner and outer corners of the eye, as well as on the dark circles beneath the eye.
Afterward, go over the area with a brush or beauty blender for the most natural results.
Finally, apply powder to set.
Foundation evens out skin tones, corrects flaws, protects against the elements, and helps achieve a more youthful complexion.
It is important to cleanse and moisturize and prime the skin before applying.
Use a dabbing or tapping style to blend the foundation into the face.
Once the foundation has been evenly distributed, the brush can be used by stroking the product until thoroughly blended.
Use either of these tools to add more coverage in specific areas as needed.
Special care should be taken to blend the line at the bottom of the jawline.
Blush comes in both cream and powder forms and should be applied with the fingertips first to melt the product into the skin and eliminate lines.
Next, it should be blended with a brush, or applied with a kabuki-style brush.
The blush should be applied at the height of the cheekbones and blended in the direction that best flatters the shape of the face.
The product should be thoroughly blended, adding additional layers as needed.
A highlighter is used to add a lifted appearance, a sun-kissed look, and to draw attention to specific areas of the face.
It should be applied to the raised areas of the face, such as the tops of the cheekbones and the cupid’s bow at the center of the upper lip.
To emphasize the eyes, it can be added directly beneath the bottom line of the eyebrows.
It comes in both cream and powder formulations and is available in a wide variety of colors that come with or without glitter.
Contour powders and creams can be used to create the look of hollows in the cheeks, which slim a round face or to highlight the jawbone.
It comes in powders, liquid form, or in cream formulations.
It should be applied on the sides of the forehead and blended upward.
It can also be added to the sides of the nose to create a slimmer look, and to the hollows of the cheeks beneath the cheekbones.
After application, blending with a brush or sponge beauty blender can result in dramatic cosmetic changes.
9. Setting Spray
A setting spray can be used to help preserve the full cosmetic effect of a makeup application.
It is usually found in spray form.
To apply, the container should be held at least 6” away from the face.
The spray should be dispensed in a back and forth swooping motion.
Once the spray is applied, it should be allowed to dry before engaging in noticeable motion.
Apply more than once, allowing the product to dry between applications.
It can also be touched up every few hours to prolong the makeup preservation that it provides.
10. Eyeshadow Primer
Eyeshadow primer can help preserve eyeshadow on the eyelids, and also helps in preventing power fallout that can irritate the eyes.
It comes in both cream and powder forms and is easy to apply.
It usually comes in clear or white shades.
A small amount is stroked on with a small brush over any areas where eyeshadow will be seen.
This includes both the lids and underneath the eyes or in the corners of the eyes.
It should be allowed to dry prior to shadow application.
11. Eyeshadow Palette
An eyeshadow palette can provide a variety of different looks that blend or contrast as desired.
It can come in liquid, creams, or in the most frequently used form, powders.
It should be applied over thoroughly dry eyeshadow primer in any order of colors desired.
However, for the best look, begin with the darkest color on the bottom and gradually add one or two lighter colors above in horizontal bands.
12. Single Color Eyeshadow
Single-color eyeshadows can provide a dramatic look all their own, and have the advantage of being a quick, easy way to change the looks of the eyes.
They come in creams, powders, and in solid sticks.
A small amount can be added to the eyelid area and blended with the fingers to melt the pigment into the skin.
Afterward, the color can be blended and extended with a small blending brush.
The color can be extended to below the lashes or just at the corners of the bottom lashes.
13. Eyeliner pencil
An eyeliner pencil is arguably the fastest and easiest method of lining the eyes.
It is important to apply this product in the following order.
The eyelids should be cleaned and primed before application.
The first step is to line the upper lid by pulling it taut to one side and applying the product close to the lid.
Repeat with the bottom lid.
Connect the liner at the outer corner of the eyes and draw a wing, if desired.
Do not use a finishing spray.
14. Liquid eyeliner
Begin with a clean, primed eye area.
To apply liquid eyeliner, draw a series of dashes or dots to the upper lid along the lash line with a steady hand.
Try resting the elbow on the dresser or table you are using to achieve the necessary steadiness.
Connect the dots, one by one, to avoid a wavy line.
Go over the line a second time smoothing it out.
Repeat the same process at the base of the eyelashes on the bottom lid.
Add a wing at the outer corners, or connect the lines at that corner.
When mascara is applied properly, it can give the appearance of longer, thicker eyelashes.
Excess mascara should be removed from the wand when it is removed from its case.
Begin with the bottom lashes and apply from the roots.
Gently wiggle the brush at the roots before extending the application to the tips of the lashes.
Allow it to dry, then apply a second coat.
Use a lash curler while the second coat dries for a glamorous, more exciting look.
16. Lash primer
Lash primer can thicken and lengthen the lashes before mascara application.
To begin its application, start at the roots of the upper lid and apply the product liberally to the tips of the lashes.
Repeat on the bottom lashes.
Allow to dry completely before mascara application.
17. Brow Pencil/Powder/Pomade
Begin the process of applying eyebrow pencil by brushing the eyebrows upward.
This will reveal the eyebrow’s natural shape.
Use the pencil to fill in any thin areas.
Use swift, short strokes with a light hand.
A softer look can be achieved by using the wider end of the eyebrow pencil.
Care should be taken to apply a slightly lighter color for blonde and other light-haired eyebrows.
18. Lip Scrub
Approximately every week, use a lip scrub to exfoliate and moisturize the lips.
This will remove any dead skin that prevents smooth lipstick application.
Gently apply the product to wet lips with a finger.
Move the finger over and around the lips for no longer than 30 seconds.
Rinse with warm water and apply a lip balm.
19. Lip balm
Lip balm can be used to protect the lips during cold weather, and to aid in the smooth application of lipstick.
Additionally, it can be worn for a glossy look in lieu of lipstick.
It should be applied with the applicator that comes with the product.
Once applied, it should be blotted on a piece of tissue or soft cloth, then smoothed with a brush to achieve the best results.
20. Lip Liner
Lip liner can be used to add definition and to gently change the shapes of the lips.
It comes in a creamy stick formula and is applied by lightly outlining clean, moisturized lips.
The color should work well with the lipstick, ideally in two shades darker.
Begin by following the natural outline of the lips, adding thickness as desired to make slight changes to the shape.
21. Matte Lipstick
Matte lipstick is a bold and refreshing contrast to glossy lipstick.
It provides a velvety, highly pigmented look that remains on the lips longer than glossy lipstick.
Exfoliate and moisturize the lips to achieve a smoother look.
Use primer and line the lips before applying the lipstick.
Finalize the process by cleaning up the edges.
22. Cream Or Satin Lipstick
A good cream lipstick can not only provide beautiful colored lips.
It can also help hydrate them for a more youthful appearance.
Begin the application by exfoliating and moisturizing the lips.
Add a light-colored powder to dark lips.
Outline and fill the lips with lip liner.
Apply the lipstick from the center outward with a small brush.
23. Lip Gloss
Lip gloss is a multipurpose lip cosmetic that can add hydration, color, and shine to the lips.
It also comes in special formulas that lightly plump the lips for a fuller look.
Begin by lining the lips with a shade slightly darker than the gloss.
Then, apply the gloss as one would normal lipstick, but remain slightly short of the liner.
For a longer-lasting lip gloss, avoid rubbing the lips together.
24. Facial Cleanser
To properly cleanse the skin, use a gentle cleanser and tepid water.
Use the finger to apply the cleanser and gently rub the product over the skin in circular motions.
Never scrub with a brush or washcloth.
Rinse with lukewarm water and pat dry with an absorbent towel.
If a solid cleansing bar is used, be sure that it is specially formulated for gentle facial skin.
Regardless of the skin type, every skincare routine should include moisturizers.
Moisturizers are formulated for all skin types.
Begin by gently cleansing the face and drying it lightly with an absorbent towel.
The skin should be slightly damp when applying the moisturizer of your choice.
Gently rub a light coat into the skin with circular motions.
Allow the product to be absorbed prior to adding anything else, such as makeup, to the skin.
26. Facial Serum
Serums are used to improve the overall condition of the skin.
They are a thick, usually clear liquid that has the consistency of a thin gel.
To correctly use one, begin with clean skin.
Most serums come with a dropper for application.
Place a few drops on the top of one hand and dip a finger from the other hand into the serum to apply it gently to the face.
Cover the entire face and allow it to dry prior to using any makeup or other products.
Serums can help reduce wrinkles, prevent them and provide a hydrated, youthful appearance to the skin.
Facial toners come in many different formulations and can address different problems and different types of skin.
Generally speaking, they have healing properties that can help repair the skin and give it a boost.
To use, apply to clean skin prior to moisturizing.
Allow drying completely prior to applying the moisturizer.
Be sure to select an all-natural product that does not contain harsh chemicals that may harm the skin.
28. Facial Scrubs
Facial scrubs provide a deep, exfoliating skin treatment that can leave the skin soft and healthy-looking.
Caution should be exercised not to use them too often, however.
Begin the application by removing makeup and gently cleansing the face.
Apply to wet skin and gently rub into the skin using circular motions.
Rinse thoroughly with tepid water and immediately apply moisturizer.
29. Facial Masks
Facial masks come in jars or tubes or come in the form of specially treated sheets.
They are formulated for all skin types and address different types of problems.
Generally speaking, one should begin a mask treatment with clean skin.
The mask should be applied according to package directions, according to the type of mask that it is, and should remain on for the allotted period of time.
One should not use a facial mask more than once or twice a week.
The masks work to draw out skin impurities.
The mask should be rinsed off the skin with tepid water and blotted dry with an absorbent towel.
30. Facial powders
Facial powders can be used as makeup, to set makeup and blend makeup, and to absorb moisture.
They are great for taking the shine off the skin, especially for photographic purposes.
They come both in compressed forms and as loose powder.
The compressed powder is generally applied with a powder puff or sponge applicator, and loose powder is best applied with a large fluffy brush.
The application of powder is usually the last step in makeup application.
The compressed powder is used for a makeup process called, “burning” in which makeup is sealed by pressing a puff containing powder firmly, yet gently, over the face after makeup application.
This sets the makeup and prolongs its lasting power.