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You are here: Home / Sports / NFL / Tom Brady Continues To Be A Marketing Legend

Tom Brady Continues To Be A Marketing Legend

By Lawrence Fernandez June 21, 2022

Tom Brady #12 of the NFL Tampa Bay Buccaneers celebrates a rushing touchdown by Giovani Bernard #25 against the Philadelphia Eagles in the first half of the NFC Wild Card Playoff game at Raymond James Stadium on January 16, 2022 in Tampa, Florida.
(Photo by Michael Reaves/Getty Images)

 

Tampa Bay Buccaneers quarterback Tom Brady will continue to rake in huge amounts of money after he retires from football.

Already waiting in the wings is his lucrative contract to join FOX Sports as their analyst.

Meanwhile, his TB12 gyms are gaining ground and he continues to endorse several products.

Brady has also invested in a number of businesses and has built his own brand.

Speaking of which, he established the Brady Brand which claims to be the “world’s finest performance wear.”

Its website claims, “Brady is the first technical apparel brand to apply two decades of pro sports level innovation and engineering to create a system of clothing that performs across every activity.”

While they have the perfect literature to sell the brand, the seven-time Super Bowl winner has come up with a clever way to market his apparel.

No. @dudewithsign pic.twitter.com/NigJXDuT3u

— Tom Brady (@TomBrady) June 20, 2022

Brady posted a photo of him wearing one of their boxer briefs.

Standing next to him is social media sensation Dude With Sign who is also wearing boxers while holding a sign reading, “Stop trying to promote your underwear, Tom.”

The tweet has gone viral with over 500 retweets and 11,000 likes as of writing.

Brady need not use several words to promote his product because he understands that this picture has already drawn massive attention to his product.

 

Will People Buy Brady Brand Boxer Briefs, Though?

While marketing should catch the attention of future customers, getting people to buy is another concern.

Their boxer briefs aren’t necessarily cheap at $20 each and $55 for a three-pack.

Therefore, those on a tight budget might think twice before buying the boxers.

However, there are people who will still take the bait and buy the underwear.

Only time can tell if they got a good deal or not.

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Filed Under: NFL, Tampa Bay Buccaneers Rumors And News (Updated Daily) Tagged With: Tampa Bay Buccaneers

About Lawrence Fernandez

Lawrence Andrew Fernandez is a sports journalist from the Philippines. A journalism graduate, he chose sports writing to stay close to the action. Aside from the NFL, he also follows the NBA and MLB. He also delves into mobile games during his free time.

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