The NBA is still on a break following the much-hyped All-Star Weekend.
Every year, the league pours a lot of money, energy, and attention into the weekend, which features events such as the three-point contest, dunk competition, and, of course, the All-Star Game that concludes the weekend.
It’s one of the biggest basketball events of the year, but are people really paying attention?
This year's NBA All-Star Game drew a record-low 4.59 million viewers, per @paulsen_smw.
Ratings declined 29% and viewership dropped 27% from last year 😬 pic.twitter.com/B0pJUozOpN
— Action Network (@ActionNetworkHQ) February 22, 2023
The ratings for the latest All-Star Game are out and they aren’t causing celebrations within the league.
This year’s All-Star Game drew a record-low 4.59 million viewers, which is a 29% drop in ratings and a 27% drop in viewership compared to last year.
This is not the data that the NBA wanted to see.
Next to the Finals, this is seen as the biggest NBA draw of the year and they were hoping more people would be watching, not less.
Nearly every event throughout the weekend had fewer viewers, with the exception of the celebrity basketball match.
While the ratings are bad news, there is something positive that came from this weekend.
The amount of people who have been watching moments from the weekend online has grown a lot over the years.
Viral clips from Salt Lake City have been shared nearly half a billion times in only a few days.
So while traditional viewership might be dwindling, the impact that the All-Star Game has online has exploded and become more.
This is very good news for the NBA, which has long wanted to be the league with the biggest presence on the internet.
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