MLB teams often use their best players’ image to sell tickets, or just to share a message.
It’s simple advertising: they want to sell a product, and need a trustworthy person with considerable reach/fame to give fans a reason to listen or, in this case, to acquire their goods.
Now, MLB organizations can have more than one “face of the team”.
There can be “franchise faces”: it doesn’t have to be just one.
When it comes to the New York Mets, David Wright was the face of the franchise for several years until his retirement.
Mike Piazza was the man before him.
In 2021, Francisco Lindor and Jacob deGrom had the unofficial “title”.
We can say the Mets added Max Scherzer to that mix this year.
A new name is joining the party: relief pitcher Edwin Diaz.
A Marketable Star
Diaz has shown this season that he is a marketable star.
He strikes a lot of people out (118 in 62 innings, to be exact), he has one of the lowest ERAs in the league (1.31 in 2022) and he has swagger and flair.
His entrance song “Narco”, by Blasterjaxx and Timmy Trumpet, reached all kinds of audiences.
People at Citi Field loved the trumpets, and it quickly reached national and international fame.
He is now known in the music world, too, not to mention that he is feared by MLB hitters that obviously don’t want to face 103 mph or a wipeout slider that will make them look ridiculous.
The Mets are offering pre-sale tickets for 2023 games.
Get your single-game tickets for the 2023 season now through this exclusive presale!
Use Presale Code: 𝗟𝗚𝗠𝟮𝟯
🎟️👉 https://t.co/q95p97IFWq pic.twitter.com/7RToSfIX2m
— New York Mets (@Mets) November 14, 2022
Which player are they using to join their message?
Diaz, of course, the man of the moment.
He just signed a five-year, $102 million deal that makes him the highest paid reliever in baseball.
This is his world, and we are all living in it.
NEXT: Mets Fans Note A Set Of Francisco Lindor Snubs