On the field, the Dallas Cowboys haven’t had much success to celebrate.
While they made the playoffs last season, they were eliminated at home during the Wild Card round.
They haven’t made it to the NFC Championship Game since the 1995 season wherein they also won Super Bowl XXX.
But even though much is left to be desired for their on-field performance, they lead the league in terms of franchise valuation.
Collectively, the value of @NFL franchises, including team-related businesses and real estate held by owners, is $132 billion.
The average NFL franchise is worth $4.14 billion, up 18% over last year
— Sportico (@Sportico) August 1, 2022
The Cowboys remain the most valuable NFL franchise at $7.6 billion, which is a ten-percent change from last season.
It pays for the team to have fans all over the world while their detractors always pay attention to what they are doing on and off the field.
Indeed, the Cowboys have marketed themselves as “America’s Team” and that branding helps them become widely known throughout the world.
It also helps that their state-of-the-art stadium helps promote the team further.
Second on the list are defending Super Bowl champions Los Angeles Rams at $5.91 billion.
The New England Patriots ($5.8 billion), New York Giants ($5.7 billion), and San Francisco 49ers ($5.1 billion) complete the top five.
Also in the top ten are the Chicago Bears ($5 billion), New York Jets ($4.8 billion), Washington Commanders ($4.78 billion), Philadelphia Eagles ($4.7 billion), and Denver Broncos ($4.65 billion).
Cowboys Hoping To Make An Emphatic Statement In 2022
The team itself would like to provide great value on the field by going on a deep playoff run.
For that to happen, their offense must remain consistent especially against tougher opponents.
Micah Parsons will bring the heat from multiple directions to sack the quarterback.
If everything goes well, the Cowboys should make a Super Bowl return.