Aside from the Los Angeles Rams, the NFL also had a massive victory after the ratings report for Super Bowl LVI came to light.
It was NBC’s turn to cover the annual sporting spectacle and journalist Dov Kleiman tweeted that in television alone, Super Bowl LVI got a rating of 99.2 million.
It's up from last year's TV-only number of 91.6 million [@SportsTVRatings]
The streaming numbers will increase that amount of course.
— Dov Kleiman (@NFL_DovKleiman) February 15, 2022
That’s a significant increase from 91.6 million in last year’s Super Bowl when the Tampa Bay Buccaneers defeated the Kansas City Chiefs.
But it gets better for the NFL as the total average for Telemundo, the league’s Spanish broadcasting partner, and Peacock, NBC’s streaming service, reached 112.3 million.
Looking at these numbers, it’s no wonder that the network charged around $6.5 million for a 30-second ad spot during the game.
That’s also a higher rate from the $5.5 million per spot in Super Bowl LV.
A Postseason To Remember
Without question, viewers will tune in to the NFL playoffs because the knockout format keeps the games exciting.
Unfortunately, networks suffer when the game turns into a blowout.
Luckily, there was a shortage of lopsided games in this year’s playoffs.
After the Super Wild Card Weekend, all the games had fans at the edge of their seats.
All Divisional Round and Conference Championship games were decided by six points or less.
Two of those games went to overtime and they both featured Patrick Mahomes and the Chiefs.
The Super Bowl also turned into a nail-biter as Cooper Kupp scored a touchdown to give the Rams a three-point lead.
The excitement and tension in every game helped the NFL attract more audiences to their games.
Without a doubt, the league is in good hands thanks to the young crop of quarterbacks that will make the playoffs and the Super Bowl must-watch television.