It’s like the Pittsburgh Steelers are living in a parallel dimension, as noted by this fan.
Pittsburgh Steelers' offseason.
– New QB
– New GM
– New stadium name?An offseason unlike any other. #Steelers
— Alex Kozora (@Alex_Kozora) July 11, 2022
It just so happened that Ben Roethlisberger retired after 18 NFL seasons and the team is trying to look for his successor.
Meanwhile, Omar Khan replaced Kevin Colbert, who retired from the general manager position after the 2022 draft.
But if those changes are already difficult to handle, the third one might get a lot of pushback.
It has been reported that the locally-based H.J. Heinz Company will not renew the naming rights for the Steelers’ home stadium.
Instead, it will now be known as Acrisure Stadium after the Michigan-based financial investment firm.
Some fans couldn’t hide their resentment regarding the change.
Acrisure Stadium is incredibly boring. #Steelers #NFL
— Blitzburgh✨ (@Blitz_Burgh) July 11, 2022
After all, it has been known as Heinz Field since it opened in 2001.
Generations of Steelers fans have known it as such and it will take time before they call it Acrisure.
Acrisure Stadium? I didn't think that I would be this upset over a simple name change. I'm still going to want to say Heinz Field. #Steelers
— Tommy Jaggi (@TommyJaggi) July 11, 2022
It’s also possible that they continue to call it Heinz because it’s still the same team that they cheer for.
While the change of name is an issue, it’s nothing compared to an NFL team relocating to another city.
But to truly connect the stadium name to the team, this fan has a witty suggestion.
Acrisure Stadium? Nah. I’ll be referring to the formerly known Heinz Field as “Hines Field” from now on. #steelers pic.twitter.com/zKyMAOBO0V
— Kyle Wagaman (@kylewagaman) July 11, 2022
An Opportunity In Advertising
Americans are reminded of the brand every time they see the big Heinz bottles on television.
It makes them want to grab a bottle, especially when they are grilling burgers or having fries.
Sadly, the iconic bottles will have to give way to the new name and it’s a depressing thought.
However, this Pittsburgh brand couldn’t help but say sorry to Steelers fans.
Turner Stadium
Too bad we don't have a bazillion dollars 💰💰#HeinzField #HereWeGo #Steelers pic.twitter.com/sNekQWcLNq
— #FueledByTurners (@turnerspgh) July 11, 2022
If only they had enough money for the naming rights, at least it’s still a company that calls Pittsburgh home.
But what’s done is done and Steelers fans must accept the change.
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