The Super Bowl is the NFL‘s biggest spectacle, drawing 112 million viewers in its latest edition between the Cincinnati Bengals and the Los Angeles Rams.
But despite that vast number, viewership is primarily concentrated within the United States.
Some foreign markets like Canada, Mexico, the United Kingdom, and Germany have a sizable fanbase.
Take away those areas, and it’s mostly Americans who watched the game (and the halftime show).
However, the league aims for widespread recognition by having flag football included in the Summer Games.
American football was included in the 1932 Olympic Games as a demonstration sport. Since then, it hasn’t been recognized.
— Sunday Night Football on NBC (@SNFonNBC) April 5, 2022
Sunday Night Football on NBC’s tweet reads, “American football was included in the 1932 Olympic Games as a demonstration sport. Since then, it hasn’t been recognized. Now, the #NFL is pushing for flag football to be included in the Summer Games.”
It’s understandable why American football never got traction in the Olympics.
Other nations might find it difficult to field a team because of its violent nature.
However, flag football would be a fantastic alternative because it doesn’t require players to tackle opponents.
It’s a safer version of the game, especially for kids picking up their first sport.
Flag Football Can Be The NFL’s Gateway To International Success
More countries will invest in flag football once accepted as an Olympic sport.
It’s also easier to get a widespread appreciation for the sport because no pads or helmets are needed.
However, flag football will be the key for more international fans to embrace tackle football.
The NFL can help organize flag football leagues globally to help find individuals who might be fit for tackle football.
That way, they also open up opportunities for more overseas athletes to play in the pros and more players for international fans to cheer on.