The NBA is continuing to build a strong presence in foreign markets and 2023-24 might be their biggest push forward yet.
On Wednesday morning, the league confirmed that the Atlanta Hawks and Orlando Magic will participate in a regular-season game in Mexico City on November 9.
The game, which will be held at Arena CDMX, will mark the league’s 32nd in Mexico since 1992.
¡Regresa la #NBAenMéxico! 😱@OrlandoMagic y @ATLHawks serán los protagonistas de un ESPECTACULAR partido en la Arena CDMX. 🇲🇽😎
Regístrate aquí para la preventa: https://t.co/MMBgs2JkWy pic.twitter.com/DMj76UO7O7— NBA MÉXICO (@NBAMEX) July 26, 2023
Mexico has now held the most NBA games outside of America and Canada and has built strong ties to the league.
This will be the first time that the Hawks have played in Mexico but it’ll actually be the fourth time since 2012 for the Magic but their first since the 2018 season.
For the fans keeping score, the game will be considered a Magic home game.
This is just the latest proof that the NBA is trying to expand itself far beyond the United States.
Although playing in international markets has been something the league has done for decades now, there has been an even stronger push to do so under the guidance of Commissioner Adam Silver.
It is clear that the NBA is hoping to truly feel like an international league in every way.
These games in Mexico, the UK, China, and beyond are a great way to create a stronger audience but it’s also a way to attract more players too.
Since the launch of international NBA games, the association has seen an influx of talented stars coming from all over the world.
In fact, the last five MVP trophies have been given to foreign-born players.
Games like this upcoming one in Mexico City attract new audiences and new players too.
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