Although All-Star Weekend is mostly about the game that concludes it, there are multiple events that get NBA fans excited.
The dunk contest, rising stars competition, and three-point contest have all become hotly anticipated and talked about every year.
All-Star Saturday night has generated 520 Million video views in the first 12 hours and continues to grow….That is the most views EVER for an All-Star Saturday night, via @NBAPR
WOW. 🤯 pic.twitter.com/hILLT5G4tO
— Hoop Central (@TheHoopCentral) February 19, 2023
This year was the biggest yet for those events.
According to the NBA, All-Star Saturday generated 520 million video views in the first 12 hours alone.
Those are the highest numbers ever for the evening and show that the events are bringing in more and more fans.
TV viewership is obviously very important for the NBA but they are also eager to gain a lot of attraction and buzz on the internet.
The fact that they were able to get half-a-billion views in less than a day shows that they are doing something right.
The dunk contest has become the centerpiece of Saturday night.
It is the perfect event to create serious buzz and take over social media, with explosive performances from young players like this year’s breakout star Mac McClung.
The NBA has turned all of All-Star Weekend into a chance to bring in big ratings, raise awareness of players, and also talk about the future of the league.
The league also wants it to be a fun event with a lot of celebrities, musical performances, and a lively vibe and atmosphere.
It is undeniable that there are certain things that need to be changed about the weekend and the All-Star Game.
But the league has obviously found an online audience that is only growing and they are definitely happy about that.
NEXT: The NBA Continues To Debate Big Mid-Season Changes
