The NBA went all-out this year with the annual All-Star Game in Cleveland.
Multiple channels were broadcasting the game, events, and celebration and the league brought out the very best of the best, including stars such as Michael Jordan, Jerry West, Ray Allen, and so many more.
But did any of this have an impact on the ratings for the game?
NBA All-Star Game averaged 6.28 million viewers across TNT and TBS. This year had competiton from Beijing Closing Ceremony.
That figure is +6% from last year's all-time low, which had to go head-to-head with Oprah's interview with Meghan Markle and Prince Harry. pic.twitter.com/nem8dWhX2X
— Austin Karp (@AustinKarp) February 23, 2022
More people were watching the All-Star Game this year – but how many more?
The All-Star Game averaged 6.28 million viewers across both TNT and TBS as it went head-to-head against the Beijing Olympics Closing Ceremony.
6.28 million is about 6 percent higher than last year’s all-time low ratings which means that things are headed in the right direction but there is still plenty of room for growth.
All-Star Moving Up?
Last year’s All-Star Game suffered the worst ratings in history and the NBA has been working hard to send things in the opposite direction.
There was hope that since this year was the 75th anniversary of the league and featured so many of its biggest stars that more people would watch.
And while more people did watch the league is surely hoping to get even more next year.
But how will they do that?
You can expect to see more promotion of the game as well as perhaps a revamping of some of the lesser-watched events.
And after all the complaints about the dunk contest this year, don’t be shocked if the NBA does away with or greatly changes it for next year.
Will that be enough to bring up ratings even more?
The NBA definitely hopes so: they want the All-Star Game to be fun as well as successful.
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