Baseball is a popular sport in America, but not as popular as basketball and football.
In order for baseball to reach more people and households, the league, in this case MLB, needs to make sure to put the product as easily available as it can.
Sometimes, it seems like Commissioner Rob Manfred and the league go out of their way to do the exact opposite.
MLB Network, which is the league’s official channel with games, entertaining shows and news segments, will no longer be available for YouTubeTV subscribers.
If MLB continues to take games away from specific targets and communities, it is doomed to fail in the original, aforementioned objective of reaching the most possible homes.
In today’s world, there are a whole lot of streaming and watching options.
There is regular cable TV, subscription-based streaming services, and more.
Younger audiences are, usually, more adept to cut the cord and embrace streaming as a way of life.
Older audiences, however, are not always so “smooth” while handling streaming devices, apps, or services.
Last year, MLB destined a series of games exclusively to a streaming service, and that’s not the way to go.
An MLB fan summed up the league’s problem in a recent tweet.
“I love being a baseball fan. Bally Sports: not carried on YouTubeTV. MLB Network: no longer carried on YouTubeTV. MLBtv: constant blackouts. MLB: why is baseball dying?” @FSUmollz tweeted.
I love being a baseball fan
Bally Sports: not carried on YouTubeTV
MLB Network: no longer carried on YouTubeTV
MLBtv: constant blackouts
MLB: why is baseball dying?— Molly (@FSUmollz) February 1, 2023
People who exclusively use YouTubeTV won’t be able to watch MLB Network anymore.
The league, instead of making an effort to share its product with the most possible amount of people, does the opposite.
They want to “grow the game,” sending games to other continents, but still sabotage themselves with some of their decisions.
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