If you’re involved with sports or athletics, then you likely know Under Armour.
Under Armour produces high-quality athletic wear and accessories.
Considering you can often see Under Armour endorsed by famous athletes, you may wonder what it is about the brand that makes it so good.
From key partnerships with big-name athletes to a focus on sustainable sourcing, here are 10 reasons Under Armour is a good brand.
Is Under Armour A Good Brand? (10 Reasons It Is)
1. Great Marketing
Under Armour is a good brand because it knows how to market itself.
When you see an Under Armour commercial, it usually depicts peak athletic performance.
The company sells the idea that by wearing its gear, reaching that peak performance is going to be easier.
Under Armour also does a great job of sponsoring different sports events.
Whenever you watch tennis or another sport, you’re likely going to see the Under Armour logo displayed somewhere in the stadium.
The company might even sponsor a certain camera angle or replay review.
Under Armour is a successful and good brand because it understands how to market itself.
It knows that the bulk of its users is actually athletic.
They’re not casual athletes who play a game now and then.
They’re not usually people who only go to the gym once in a blue moon.
They’re people looking to make the most of their workout or game performance.
Because Under Armour knows how to market itself to these people, it’s able to keep getting business.
By looking at its marketing, you can tell that Under Armour is a good brand.
2. Partners With Big-Name Athletes
Under Armour is a good brand because it partners with famous athletes.
One of its most famous partnerships is with Steph Curry.
Under Armour partnered with Steph Curry with the intention of going toe-to-toe with Nike.
In basketball, there’s no shortage of different sports brands.
Nike is famous because of its association with Michael Jordan.
Even to this day, Jordan continues to work with Nike to produce new Air Jordan shoes.
Under Armour wanted its own Michael Jordan.
They believe they have found him in Steph Curry.
Curry is undeniably one of the most popular basketball players currently in the NBA.
Along with LeBron James, Curry has basketball fans tuning in each night to watch the game.
Under Armour approached Curry with the offer of starting his own line with them.
Curry agreed, and you can now find a Curry line of Under Armour products at its stores.
In return for starting a line with Curry, who gets a portion of the sales from whoever buys his products, Curry wears Under Armour products.
He may wear the company’s shoes or other products when he’s playing.
This works in Under Armour’s favor because it shows the viewers that its products help make Curry a better player.
While he’s already a great player, it presents the idea that Under Armour’s products help enhance his skills.
This means that Under Armour is a good brand for a few reasons.
The first is that Under Armour knows how to find a good representative to wear its products.
Curry has a ton of fans who might want to purchase Under Armour clothes or products because Curry uses them.
In terms of business, Under Armour made a smart decision there.
Secondly, it gives Under Armour some legitimacy.
A lot of Curry’s fans trust him.
They believe that Curry wouldn’t recommend a product if he didn’t believe in it.
This makes people more likely to buy Under Armour products.
If Under Armour weren’t a good brand, then Curry probably would have walked away from the deal.
3. Materials Wick Away Sweat
Under Armour is a good brand because it uses technology that wicks sweat away.
One of Under Armour’s biggest selling points is its materials.
It invested a good amount of research and money into finding material that helps keep athletes cool.
Once they discovered it, the company started making several of its products from it.
Under Armour became known as the brand that could make you more comfortable while working out or playing.
A problem when working out or playing a sports game is that you’re inevitably going to sweat.
Your body sweats to cool you down.
However, sweating can also be inconvenient.
When working out, sweat can make your hands slippery.
That might impact how well you’re able to lift weights.
It also makes you smell.
That might make people in the gym complain about you.
You might end up with an unflattering reputation at your local gym.
In sports, sweating can impact your performance because it can be distracting.
Instead of focusing on the game, you may be focusing on how sweaty you are or how much you smell.
Under Armour made a material that helps remove sweat from your body.
It enables you to focus on the task at hand.
That usually means you’re able to get a better performance out of the workout or the game.
The material works well and it’s reliable.
While it won’t completely get rid of your sweat, it does a good job of reducing it.
If you want to reduce how much sweat gets in your way while working out or playing a sport, then Under Armour is a good brand for you.
4. Focus On Fitness Technology
Under Armour is a good brand because it produces helpful fitness technology.
Besides selling clothes and athletic wear, Under Armour wanted to do more for athletes.
It wanted to help them understand what their bodies were doing, so they could get better results.
For example, a calorie counter can help keep the athlete aware of how long they need to work out before they reach certain goals.
Having a heart rate monitor can also help make athletes aware of how hard they’re pushing themselves.
It makes working out more effective and more efficient, but also safer.
In particular, Under Armour wanted to help make working out easier than ever.
The brand launched the MapMyFitness app which helps people find running routes near them.
If you’re unsure where to go running or hiking, the app can find the ideal location nearest to you.
You can also use the app to find running spots when you’re out on a vacation or to make an actual vacation activity out of it.
For example, if you love hiking, you can use the app to find different hiking routes throughout your state.
You can then make a plan to try out those trails for yourself.
Under Armour cares about its customers.
It wants to lower the barrier of entry to fitness as much as possible.
It uses technology like apps to help its customers become the best physical versions of themselves.
5. Sleep Recovery
Under Armour is a good brand because it helps you recover from athletic performances.
You’ve likely woken up after working out or playing a game of sports and felt incredibly sore.
Even if you stretched, relaxed in a hot tub, and did little to your muscles afterward, you’re likely going to feel some residual stiffness and soreness.
This is a problem for those who like to work out regularly or who play numerous games back-to-back.
You need to wake up feeling refreshed and ready to hit the gym again.
Under Armour knows that which is why the company released a line of sleepwear.
It’s a unique product that uses minerals to help capture infrared and return it to your body.
The infrared helps your muscles and cells recover.
Since it helps your body recover faster, you’re less likely to feel exhausted and sore when you wake up.
This enables you to get right back into the gym to keep working out.
For athletes, it also means you’re able to recover faster and ensure your soreness and muscle fatigue don’t impact your performance.
At the very least, sleepwear can help reduce the chances of suffering an injury.
Injuries can occur for numerous reasons.
It may be due to an impact or a fall.
It can also happen when your body feels fatigued.
You may put too much stress on your body, and as a result, you end up with an injury.
Under Armour’s sleepwear can prevent that and ensure you wake up feeling rested.
6. Breathable Materials
Under Armour is a good brand because it uses breathable materials.
The problem with some athletic clothing is that it’s too tight to the body.
While this is helpful for certain things like preventing injuries, it doesn’t do much in the way of cooling you.
As a result, you might end up sweating more.
If you’re looking to lose weight, this might not be a bad thing.
If you’re playing a game, sweating too much could mean you become dehydrated faster.
That can impact your performance because your body needs water to function.
You might grow sluggish and your reflexes may slow.
You might even feel ill and pass out.
Dehydration can sometimes lead to heat exhaustion which brings its own problems.
As such, wearing something that has good breathability can help make your performance that much better.
Under Armour designed several pieces of athletic wear with a breathable material.
With those clothes, you’re able to work out or play without getting quite as sweaty.
It’s different from Under Armour’s moisture-wicking technology because the material doesn’t actually absorb your sweat.
It just gives you better ventilation to help reduce sweating in the first place.
Since you’re sweating less, you’re less uncomfortable.
It also means you’re less likely to become overly stinky.
Feeling the wind or air against your skin is also a comforting feeling when you’re hot.
When you’re wearing something tight, all the heat can make you feel constricted.
You may even start to feel woozy or overheated.
Breathable materials ensure you stay cool and feel comfortable.
This makes Under Armour a great brand for people who want to be a bit more comfortable while they exercise or play.
7. Focus On Quality Materials
Under Armour is also a good brand because it focuses on using high-quality materials to make its products.
The company is aware that there is a ton of competition in the athletic apparel industry.
If it wants to stand out, then it needs to make high-quality products.
The focus of Under Armour has always been on helping athletes better their performance.
They’re not going to perform better if their clothes constantly get holes in them or if they wear down.
Athletes put a lot of wear and tear on their clothes and shoes.
Under Armour wants to use materials that have great durability but also support the person wearing the clothes.
One of the ways it does this is by creating its own materials.
Under Armour came under fire for its use of elastane.
Elastane isn’t a sustainable material which means its use brought a lot of carbon emissions into the environment.
To reduce its reliance on elastane, Under Armour invented MicroThread.
It also turned to using high-quality polyester.
Both these materials help Under Armor make high-quality products.
The clothes last, fit well, and help athletes perform better.
You’ll find that Under Armour is a good brand if you want high-quality athletic clothes.
8. Embracing Sustainable Methods
Under Armour is a good brand because the company is focused on using sustainable methods and materials to combat climate change.
Some apparel companies refuse to acknowledge the part that the textile industry plays in climate change.
As such, they haven’t taken steps to switch from using materials or processes that harm the environment.
Under Armour has.
One of the ways it has embraced sustainable manufacturing methods is by inventing new materials.
This has allowed it to stop using materials that harm the environment during production.
Under Armour also has an interest in recycling materials.
This reduces how much it needs to manufacture and further lowers how many carbon emissions it produces.
Finally, Under Armour also continues to look for new ways to become more sustainable.
It’s a good brand because the company is willing to make changes, no matter how costly, to become sustainable.
Under Armour is a good brand because it’s innovative.
The mark of a good brand is a company that doesn’t just sell the same thing over and over.
A good brand looks to innovate.
It may mean updating its current line of products, or it might mean creating a new line of products.
Whatever it is, a brand that adapts and continues to lead the field is going to be a brand that succeeds.
Under Armour is always looking to innovate.
It got its start by introducing a new way to use certain materials to offer better performance for athletes.
It also continues to invent new materials that support athletes.
Under Armour isn’t a company that just sits and thinks it’s done its best.
It’s always looking for new ways to serve its customers.
10. Support Humane Animal Products
A final reason Under Armour is a good brand is that it supports humane animal products.
Under Armour does use animal products in some of its clothing items.
Its shoes, in particular, use real leather.
To make up for its use of animal products, Under Armour has an intensive research process for its partners.
It has a set of standards that its partners need to follow to do business with the company.
In particular, these standards ensure that the ranchers aren’t cruel to their animals and that they humanely harvest animal products.
If a partner fails to meet these standards, then Under Armour doesn’t do business with them.
If you want a brand that supports humane animal products, then Under Armour is a good brand for you.
Under Armour is an athletic wear brand that specializes in making high-performance clothing designed to support athletes.
It’s a good brand because it knows what its customers want and what they need to do to solve those problems.
It is also aware of its impact on the environment and does what it can to practice sustainable manufacturing methods.