The locally-based H.J. Heinz Company has owned the naming rights of the Pittsburgh Steelers’ stadium since 2001.
That’s why generations of football fans have known the place at Heinz Field.
After the stadium opened, the Steelers added two Super Bowls to their haul and have been to six AFC Championship Games.
Also, current head coach Mike Tomlin hasn’t had a losing season while playing half of their games in this location.
Unfortunately, it seems like an era will end after the stadium owned by the Sports and Exhibition Authority of Pittsburgh and Allegheny County will have a new name.
Breaking: The ketchup bottles are coming down. Heinz Field will be renamed Acrisure Stadium. After the Michigan-based insurance brokerage firm. An official announcement could come as soon as Tuesday.
— Andrew Fillipponi (@ThePoniExpress) July 11, 2022
NFL insider Andrew Fillipponi of 93.7 The Fan tweeted, “Breaking: The ketchup bottles are coming down. Heinz Field will be renamed Acrisure Stadium. After the Michigan-based insurance brokerage firm. An official announcement could come as soon as Tuesday.”
It will take time before Steelers fans will get used to the new name.
After all, Los Angeles Lakers fans are still more comfortable calling Crypto.com as Staples Center.
The name change of the Steelers’ home stadium also coincided with the first season after Ben Roethlisberger‘s retirement.
Even he might find the name change unsettling because it has been Heinz Field since he was drafted in 2004.
More Details About Acrisure
Life must go on and Steelers fans must embrace the fact that naming rights are not forever.
But though the name changes, the memories brought by their team will live on.
However, it would be better to know some information about Acrisure as well.
Their website reads, “Acrisure provides customers with intelligence-driven financial services solutions for insurance, reinsurance, real estate services, cyber services, and asset and wealth management.”
The company is led by Chairman, Co-Founder, and Chief Operating Officer Greg Williams.
They are based in Grand Rapids, Michigan and the price they paid for the naming rights is still unknown.