One of the more complicated things about modern technology is how it can blend into our social lives.
Facebook has been something that people have used to judge how popular they are for many years.
What started as a nice way to get friends and family caught up with anything going on in your life has turned into something much bigger.
People now post text, video, and photos in hopes that they will get a large amount of attention to the post.
Part of the reason behind this is that some people have made quite a bit of money from one of their posts going viral.
We all have it in our heads now that it can take one great photo to help us reach a different level of attention and fame.
However, sometimes when you post something on Facebook, not even a friend or family member will make a comment or a like.
Maybe after some time, you realize it is the same people who are continuing to leave your posts alone.
There are lots of reasons this could be happening.
Let’s take a look at 20 of them.
1. Not Interested In Content
One of the main reasons that people don’t like or comment is that they are not interested in the content you have posted.
Sometimes you will post something that you find is entertaining, amusing, or funny, but it just won’t resonate with friends and family members.
This often happens if it is something that is more directly related to your life and situations that mean something to you.
For instance, if you are a teacher and you post a joke about going back to school, other people may not understand it.
This is a common reason people will not comment or like the post.
It’s simply because it is out of their general interests.
When you have like-minded friends or those that share a career, you will find that the content probably does a bit better.
When trying to appeal to friends you don’t have much in common with, it can be hard to get the attention you are looking for on your posts.
2. Don’t Want It To Show On Their Activity
Sometimes when a person likes or comments on one of your posts, this activity will show up on another feed.
If you are mutual friends with a person, you may even get a notification that they have commented on a post.
Some people who use Facebook are more private, and they don’t want all of their activity to be out there for everyone to see.
This is something that has been a major issue for Facebook as people are very concerned about privacy issues.
Therefore, sometimes a friend will want to like or comment, but because they don’t want that information known to other people, they may just send you a message instead.
This is where you have to really respect that, even though your post may not be getting the attention that you think it deserves, people are reading it and learning from it.
Those who are looking for the acceptance of friends based on likes and comments should be more interested in the overall impact they can have by sharing valuable information.
The more that you share and spread the word about issues you care about, the more that people will understand and start to maybe make changes of their own.
However, they still may want to keep this information private, and that is completely acceptable for them to do.
3. Don’t Have Internet Access
We assume that everyone has internet access at all times.
However, this is a very poor assumption to make.
There are plenty of people who do not have access to reliable internet, and it puts them behind in liking and or commenting on things on Facebook.
Also, imagine that your only resource for the internet was to go to a library or a public Wi-Fi space.
Chances are you will have some issues with bills to pay or work emails to return that are going to take priority over Facebook.
Many people who have no internet will have to wait until they have the access and the time to respond to or comment on your posts.
Don’t expect this to be done in your time as it is simply a handicap of modern technology that not all people have been able to overcome.
At some point, there will likely be internet access for all people, but we are still not quite there yet.
4. You Post Too Much
Some people will stop liking and commenting on your posts because you are putting too much information on the internet.
Although most users like to scroll and see updates on their friends and family, we don’t really need six or seven posts a day.
If you start to put too much content on Facebook, many people will stop liking and commenting on the posts.
This is simply because they are tired of seeing the same thing from the same person.
Chances are, if you are posting that much within the span of a day, you are probably doubling up on some content.
In addition, if you post a picture of a kid’s birthday party or something, you may get likes and comments.
However, if you post the 250 pictures that you took that day, people may scroll right through as it can be a bit too overwhelming to stop and look at all the pictures.
Try slowing down the number of posts that you put up and see if it starts to help the interactions and engagement that you get from friends and family.
Without telling you directly that you post so much, not liking and commenting could be a way, they are indirectly telling you.
5. They Simply Missed The Post
Sometimes a person is scrolling through their social media and just happens to miss your post.
Remember that there are typically hundreds if not thousands of friends posting, and there can be quite a bit to look at.
Combine that with all of the ads that Facebook places on the page, and all of a sudden, you can find yourself a bit overwhelmed by everything that is coming at you.
In addition, if you tend to post in the morning and then by that afternoon, a friend has their first chance to get on the internet and take a look at Facebook, chances are they will have missed your post.
There is a timing element to this process that could be causing the issue.
Some people only go on Facebook once a week or once a day at a particular time, and this will impact how much they are able to see what you’re posting.
6. Inactive Sessions For Decreased Phone Usage
More and more people are realizing that they are addicted to their phones.
This means that they have no choice but to deactivate certain apps throughout the day.
The phone is getting in the way of family life and work life, and it needs to be controlled.
Therefore, some people put locks in place that keep them off of social media during certain times of the day.
Maybe you are posting when your friends have themselves blocked out of social media.
There won’t be much you can do about this aside from moving around the times that you post to see if that helps in any way.
7. No Longer Following You
Although you may still be friends with someone on Facebook, they may no longer be following you.
This means that when you are posting information and updates, it will not be showing up on their feed.
These friends can go to your profile and see what you have posted, but they cannot see these things come through life as you post them.
There are lots of reasons that people will stop following.
Sometimes it has to do with personal differences, or other times, they are just trying to build up a presence and need to focus on the business side of Facebook.
8. Too Many Ads/Distractions On Facebook
There is no question that Facebook can be overwhelming.
If you are in a few groups, have a few hundred friends, and do any kind of shopping online, your feed will be a very busy place.
There will be ads, events, posts, and more to look through.
With all of these distractions, it can be pretty easy to miss a post.
Therefore, even though something you posted was funny and great, it could have been scrolled through simply because of how Facebook is set up.
If Facebook starts to limit the number of ads or the overall view of the Facebook pages and profiles for some reason, you may notice that your posts get more attention, comments, and likes.
Until then, expect to compete with a lot of other things that are occurring on the Facebook feed.
When the distractions like this increase, the overall desire for people to even use Facebook tends to decrease, and that could be an issue you are seeing as well.
Some are finding that Instagram and other platforms are far less distracting to deal with.
9. Don’t Like To Comment—Passive Users
Some people go on Facebook just to look.
This is kind of like those people that go to malls to window shop but never actually intend to purchase anything.
Passive users make up a great portion of the Facebook population.
These people may not be overly interested in social media yet are still curious about some of their friend’s lives.
The passive user will almost never comment or like a post simply because they want to act as if they are not even on Facebook.
Don’t expect to see anything from these people on your posts, but when you see them in person, they may make a comment to you about it.
10. Lazy People
Sometimes a post will be well liked by a person, yet they will not comment or like.
This is because commenting and liking will take a few seconds of their time, and they would instead not give that time up.
Unfortunately, people are pretty lazy, and although they want comments and likes on their posts, they are not always willing to give them out on other posts.
They see your post, they enjoy it, but they keep moving on.
This is why, when people are growing a business on Facebook, the experts will tell you that you won’t always get likes and comments but keep posting.
11. The Post Is Not Appealing
Maybe something about your post is not great.
Could you be displaying some negative news, or is the picture blurry?
Maybe people don’t know if you are trying to be funny or sad or happy in your posts.
Therefore, they won’t know whether to like it or to show they care, so they simply move on and don’t address the post at all.
This is common if you are not very clear about the message that your post is offering.
12. Accepted Friend Request For Networking Only
Although you may have lots of friends, not all of them are true friends.
Some people accept friend requests so that they can look as though they have a large following.
The more followers a Facebook account can have, the better the chance it has of building a sizeable business.
Therefore, you may wonder why some of your friends are not commenting or liking, and the answer could be that they are only accepting your request for networking purposes and they are no longer even seeing your posts.
13. Turned Off Notifications
Facebook notifications can be really annoying.
You will sign into your account and notice that you have dozens of notifications, but when you look at the specifics of these, there is often nothing all that important to see.
Therefore, many people have decided to turn off notifications on their accounts completely.
The notifications are not always worth paying attention to, and therefore, people turn them off so they are not bothered by them.
This is something that you may be able to bring up in a conversation with a friend to see if this is the reason they no longer see your posts.
14. Politically Driven Posts
If you are posting politically driven material, don’t expect lots of people to comment and like.
First of all, you have to consider the people who disagree with what you are posting.
In addition, there are others who are going to completely avoid politics on Facebook.
Over the last few years, politics and Facebook have caused some significant problems.
Therefore, people will not even like or comment on many of these posts simply because they want to stay away from anything that could cause a conflict.
In general, Facebook should be used to spread good, to share with friends and family, and to be a general source of entertainment.
If you want more comments and likes, you may need to keep the heavy topics off the table.
15. Poor Picture Quality
If you post a picture on Facebook, people expect it to be of good quality.
The cameras and technology in the world today are going to produce some fantastic picture quality.
If you want people to like and comment, you will have to share pictures that look great and keep them engaged.
In tests that have been done on social media, the pictures with the highest quality almost always rank better and get more engagement than a blurry or older picture.
It may be time to upgrade your camera!
16. Old Content Or Reshared Too Many Times
Although something may be new to you on Facebook, it may not be all that new.
Popular posts tend to resurface over the years.
If someone has already seen the content that you are posting, they are probably not going to like or comment.
They will look at this almost as if it is old news and move right along down their feed.
If you want to get more engagement on your posts, you must share things that are relevant and newer.
Although this can be hard to find, it will attract much more attention.
17. Negative Posts
When people sign into Facebook, they typically don’t want to feel sad or overwhelmed.
Most are looking for pictures to see positives in other people’s lives.
If you use your Facebook account to spread negative thoughts or ideas, you may not get much attention.
If something bothered you and you decided to post a rant about it on Facebook, don’t be surprised if very few people comment or like.
Chances are that these people are just trying to remain positive in their own lives.
18. Too Many Other Friends On Facebook
Some people have thousands of friends and family that they are connected with on Facebook.
Your post is going to get mixed into this and could very well get lost in the pile.
If you are close friends with someone, chances are the post will get pushed to the top of their feed.
However, this is not always the case.
Sometimes people will not like or comment because they simply don’t see what you are posting.
When you see this person in real life, they may say something strange like, “Why don’t you post on Facebook anymore?”.
This is when you will know it is simply a Facebook placement thing and not your content.
19. People Can’t Relate
If someone looks at your post and they can’t relate to it at all, you won’t expect them to like or comment.
Let’s say, for instance, you post something about toddlers and their behavior.
Your friends without kids are not going to comment or like this post.
They will look at it and realize that it has nothing to do with the current stage of their lives and just move right along.
When you are trying to get a specific group or person to comment or like, you have to think about the content that would be interesting to them.
20. Don’t Want To Start Relationships Outside Of Facebook
Last but not least, sometimes people will avoid liking or commenting because they are afraid it will turn into a relationship outside of Facebook.
Some people are fine with being Facebook friends but don’t really want to continue the relationship off of Facebook.
They feel that liking or commenting on your post may lead to more messages and then a chance to meet up or get together away from social media.
For some people, this is not something they are looking for when engaging in social media.
Therefore, they will skip the comments and the likes and simply passively watch as you post.
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Ch says
I have seen celebrities post pictures with poor quality but still get a free pass by the algorithm! If a everyday person does the same, he or she’s picture gets flushed down.
Anonymous says
Quit using fb 7 years ago and going strong