Football success has evaded the Dallas Cowboys for a while.
They did participate in last season’s NFC playoffs but were bounced off by the San Francisco 49ers at home during the Wild Card Round.
Their last playoff victory came in 2018 against the Seattle Seahawks, while their last NFC Championship stint was in 1995.
That year also coincided with their last Super Bowl victory.
The Cowboys are hoping to turn things around in 2022, but their success still hangs in the balance, especially after losing Cedrick Wilson, Randy Gregory, and Amari Cooper.
Still, they have the likes of Dak Prescott, Ezekiel Elliott, CeeDee Lamb, Michael Gallup, and Micah Parsons to lead the way.
Though their success on the football field is limited, no one is better than the Cowboys business-wise.
They are the first NFL franchise with an $8 billion valuation, with the next team behind by $1.6 billion (New England Patriots).
Likewise, they have a way of keeping themselves in the conversation, and it stems from team owner Jerry Jones.
Jerry Jones on @1053thefan on people always talking about the Cowboys: “If anybody is thinking we have more said about us, more visibility…that’s exactly what I’m trying to do. I want to keep them talking about the Cowboys. If we got them talking about us, we’re doing our job.”
— Jon Machota (@jonmachota) September 6, 2022
The Athletic’s Jon Machota tweeted, “Jerry Jones on @1053thefan on people always talking about the Cowboys: ‘If anybody is thinking we have more said about us, more visibility…that’s exactly what I’m trying to do. I want to keep them talking about the Cowboys. If we got them talking about us, we’re doing our job.'”
Conversations Create Cash
Love them or hate them, talking about the Cowboys, especially through social media, will generate more publicity.
In some ways, getting more exposure also helps their brand be at the forefront of every football fan’s news feed.
With popularity comes more advertisers and partners that are willing to invest in the Cowboys.
Without question, Jones has leveraged the exposure into profit.
It’s a model that other NFL teams are trying to copy, but no one comes close to the popularity and notoriety of the Cowboys.
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