When you have a corporate sponsor, it’s important to include them in team branding, especially on social media.
Nobody knows this more than the Kansas City Chiefs, as they needed to make a slight edit to a quote from one of their best defenders.
EVER. pic.twitter.com/pb3d9lzoSK
— Kansas City Chiefs (@Chiefs) January 30, 2023
Chris Jones is a Defensive Player of the Year candidate and has been terrorizing opposing offensive lines this season.
On Sunday, Jones made sure to mention how sacred their stadium is.
Arrowhead has been said to be one of, if not the loudest stadium in the NFL.
However, leading up to the AFC Championship, select members of the Cincinnati Bengals organization had disrespected the name of Arrowhead, calling it “Burrowhead.”
Burrowhead, of course, is about Joe Burrow, who had beaten Patrick Mahomes and the Chiefs in their last three meetings.
The Bengals’ cockiness didn’t help their cause, given their last-second defeat to the Chiefs.
As Jones and the team have pointed out, if you disrespect Arrowhead, it could come back to bite you, as evidenced by the Bengals falling just short of a second-straight Super Bowl appearance.
The one caveat to Jones’ quote was the failure to call out the team’s corporate sponsor.
GEHA, or Government Employees Health Association, is a new sponsor at Arrowhead, beginning its contract in 2021.
As previously stated, the team is always looking to appease their corporate sponsor, as evidenced in the above social media post.
Now, Jones and the Chiefs will head to Arizona, partaking in their third Super Bowl in the past five seasons.
NEXT: The Chiefs Had A Long-Term Plan To Fool The Bengals
